The Premiere Beauty Show in San Antonio once again proved why it’s a must-attend event for beauty professionals. Set against the backdrop of the city’s famous River Walk, the 2025 show delivered bigger stages, more exhibitors, and an energy that captured the heart of the industry.

The nail sector was front and center, buzzing with excitement as brands and educators showcased their latest innovations. A highlight was Red Iguana’s first-ever trade show appearance, thrilling fans and marking a milestone moment for owner April Ryan. But the true heartbeat of nails pulsed on the competition floor with the third edition of Nailympia San Antonio.

Held September 28–29, the competition welcomed 58 competitors from 8 countries, testing their skills in both turn-in and live arena categories. Under the leadership of director Alex Fox and head judge Alisha Rimando, an esteemed panel of international judges presided over the event, ensuring the highest level of professionalism and artistry.

Day 1 featured Gel Polish, L&P Acrylic, Hard Gel, and Joy of Nails, alongside turn-in categories such as Reality Nails, Flat Art, and Extreme Nail Styling Posters. Each submission was a testament to hundreds of hours of dedication and creativity. Day 2 brought Salon Style and Stiletto Nails, culminating in a lively awards ceremony.

Top honors included Veronica Luviano as Top USA Tech, Nicolas Paggi of Argentina as Art Winner of Winners, and Italy’s Deborah Cocco taking home both Individual Top Scorer and the coveted Premiere Cup.