Few names shine as brightly in the Australian nail industry as Viv Clements, a powerhouse of creativity, education, and innovation whose career spans more than three decades. From her humble beginnings at age 17—when she traded her hairdressing apprenticeship for nail technology—to becoming a global educator, competition champion, and industry leader, Viv’s journey is one of passion, perseverance, and precision.

Her love affair with nails began when she stopped biting them as a teen and quickly became fascinated with their transformation. After an eight-day training course, she was hooked—but also humbled. Her early competition experience revealed how much she had yet to learn, sparking a lifelong commitment to education. Viv went on to train with Australian champion Phyllis Italiano, study with global icons like Alisha Rimando, Tom Holcomb, Anthony Buckley, and Catherine Wong, and refine her craft through relentless competition and mentorship.

Viv’s trophy cabinet tells her story best—over 30 international awards across the USA, UK, Asia, and Australia, including top placements at Nailpro Las Vegas, Nailympics London, and Nails Asia Singapore. She has graced multiple magazine covers, earned titles such as Australian Educator of the Year (EzFlow) and Global Educator of the Year (Akzentz Professional), and even founded and managed the Global Nail Design Awards, uplifting artists worldwide.

Beyond the stage and classroom, Viv’s entrepreneurial spirit thrives. She owned and operated a bustling salon for 12 years, later launching VIVid Nails, distributing premium professional products across Australia and New Zealand. Today, she also runs VIVid Media & Design, a creative agency dedicated to helping nail and beauty businesses strengthen their digital presence through branding, e-learning, and marketing.

Her greatest inspiration remains her father’s timeless advice: “Whatever you do, be one of the best.” It’s a philosophy she’s embodied ever since—whether sculpting nails, mentoring artists, or innovating in business.

As Artist of the Month, Viv continues to inspire nail professionals everywhere to chase excellence, embrace education, and, in her words, “Keep learning. Treat others as you expect to be treated—and make it Vivid.”

Visit GlossaryLive.com to celebrate Viv’s incredible journey and explore the artistry that defines her legacy.