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Nailympia London: Latest News
In an unforeseen development, Nailympia London introduces a new competition six weeks after the event has taken place
Article by Alex Fox | Published in 2023
In an unprecedented move, the team at Nailympia took a series of requests to appeal scores from the latest Nailympia London, to a whole new level. “After noting that the Invent a Nail Shape competition was proving challenging for judges and creating confusion for competitors, it was necessary to relook at this competition and revitalise it,” reveals Alex Fox, global director of Nailympia Competitions. “It was clear that very few entries right across the globe have been actual shape and structure nail inventions since introducing this competition, however we have seen stunning nails crafted for this category, therefore it’s been hard to judge and has afforded concerns that if competitors were not fitting the brief, then should these entries be disqualified?
Opting for a solution-oriented approach, the team, inspired by head judge Marian Newman’s insight, decided to listen to industry feedback. Marian Newman observed that competitors were pushing for an industry shift, seeking a competition that allowed complete creative autonomy over shape and design after establishing the stiletto structure. The competitors wanted to create a stiletto nail and from there let their creative juices go wild and bring a new-fashioned nail to life. From this premise it was decided to take all the entries that had been submitted, scored and awarded for Invent A Nail Shape, at Nailympia London 2023, and move them into a new competition. The criteria was reformed, the initial 4 judges from the original competition were invited to re-score the entries and a fifth judge was added, giving the competition 13 different criteria. Now, six weeks after the event, Nailympia London 2023 presents To Stiletto & Beyond, which affords three winners across three divisions who will receive a certificate by email and a medal in the post. Additionally, score sheets for this new category will be sent to all participants, providing a comprehensive and fair evaluation of their creative endeavours. To Stiletto & Beyond will replace Invent A Nail Shape at Nailympia London.
