Kupa is no stranger to the global nail market, however, the brand is really feeling the love as it moves into the Japanese market for the first time. After introducing its efile brand, and more specifcally, its new Passport Hana e-file at Beauty World Japan, it’s been all the rage across the country. A brand committed to education, Kupa enters this highly skilled market with Hirofumi Matsugi at the helm. Alex Fox talks shop with HIro, a 20-year veteran in the Japan nail and beauty market, about what Kupa is doing in Japan to win the approval of award-winning schools and salons across the nation and what sets the Kupa brand aside from others.

Katy Pottle is a seasoned nail artist with over 21 years of experience in the beauty industry. Throughout her career, Katy has navigated through various roles, from working in prestigious salons to owning her own. However, Katy’s true passion lies in nail art. In 2015, she discovered the mesmerizing glitter range offered by Magpie Beauty, sparking a newfound obsession with sparkle and color. Since then, Katy has become known for her vibrant and glamorous nail designs.

For Katy P, nail art is not just a job; it’s her therapy, her passion, and her creative outlet. She spends hours dreaming up intricate designs and experimenting with different techniques, always pushing the boundaries of her creativity. In a remarkable achievement, Katy participated in her first-ever competition, the World Star Nail Artist 2023, and emerged victorious, solidifying her reputation as a nail art virtuoso.