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BEAUTY PIE has released its 2024 Beauty Trends Report, and reveals the top 10 beauty trends that ruled in 2023, as well as the hottest skincare, make-up, hair, body and wellness, and nail trends that are set to be everywhere in 2024.
Now in its second year, experts at the luxury beauty buyer’s club, Beauty Pie, analysed millions of data points for over 300 different trends to create the report, and reveals press on nails, Barbie make-up and heatless waves are three of the biggest trends that shaped the world of beauty in 2023. Looking ahead to 2024 – The Scandi hairline, preppy bob and espresso make-up all feature in the top 10 biggest trends for the new year. Get Ready For The Biggest Nail Trends For 2024 The research shows chrome is here to stay, with lavender chrome nails seeing a popularity increase of 369%, oyster nails have gone up by 161% and nude chrome nails have increased by 128%. The classic French mani also features, but with a twist, as neon French tips, metallic and double French tips all appear in the ranking.
Let’s Review 2023’s Biggest Beauty Trends
Beauty Pie analysed the popularity of different trends on social media platforms and Google to discover the biggest trends of 2023 – combining the total number of TikTok views, Instagram posts, Pinterest boards and the annual search volume on Google over the past 12 months for each trend. Press-on nails have come a long way since they were last popular in the late noughties and with almost 8 billion total engagements, they’re the ‘number one’ biggest beauty trend of 2023 according to the study. This temporary nail art trend quickly sky-rocketed in popularity after Kim Kardashian revealed on Instagram that her iconic stiletto-shaped French mani was all thanks to artificial ‘stick-on’ nails. Since then, the nail trend has been popping up on perfectly manicured hands around the world and has even been spotted on the runways of global fashion weeks. Curtain bangs, with over 4.2 billion engagements is the second biggest beauty trend that’s been everywhere this year, and just behind, with 3.1 billion engagements, is glass skin. Other trends in the top 10 include micro-needling, lymphatic drainage, ceramides and faux freckles.
Top 10 Biggest Beauty Trends of 2023
1. Press-on nails – 7,907,169,916 total engagements
2. Curtain Bangs – 4,214,738,547 total engagements
3. Glass Skin – 3,101,564,216 total engagements
4. Microneedling – 1,710,737,723 total engagements
5. Chrome nails – 1,504,317,315 total engagements
6. Barbie make-up – 1,200,762,049 total engagements
7. Heatless waves – 1,100,086,904 total engagements
8. Lymphatic drainage – 1,001,693,834 total engagement
9. Ceramides – 688,556,835 total engagements
10. Faux freckles – 608,406,040 total engagements
Are you Ready For 2024’s Biggest Beauty Trends
To discover the ingredients, products, techniques, and approaches that will be trending in 2024, Beauty Pie’s research team tracked and analysed Google search volume for hundreds of new trends. By calculating the total number of Google searches over the past six months and comparing it to the previous six months, the beauty experts have revealed, which ones are seeing the biggest spike in popularity in the run-up to 2024.
The Scandi hairline is the top trend that the experts expect to see everywhere next year. Made popular by the likes of Matilda Djerf, the coloring trend involves adding lightener onto the hair that naturally falls onto your face. The result? Better framed features and an instant pop of color to give that Scandi cool glow. Google searches for Scandi hairline have surged by 6,748% ahead of 2024, so it’s definitely one to watch.
Other hair trends also dominate the top 10 – in fact almost half of the trends in the ranking are related to hair styles. The butterfly bob has seen popularity spike by 466%, interest in the preppy bob has increased by 311% and vanilla chai hair has also seen a 257% surge in Google searches ahead of 2024.
Cherry cola lips (+2,215%), espresso make-up (+678%) and balletcore make-up (+253%) are three make-up looks in the top 10, and chocolate milk nails (+1,350%), lavender chrome nails (+369%), and milk bath nails (+286%) are three nail trends that are set to influence 2024.
Born in Russia and currently living the American dream in Colorado, USA, April Ryan is no stranger to hard work and taking chances. Passionate about nails, April has spent hours creating nail art designs on herself and posting them on social media to high regard and much success. Over time, not only did her nail art gain recognition, but her beautiful hands did as well. It was from this activity that a huge idea was born that took her from nail tech to a Forbes magazine recognized business owner. This entrepreneur and CEO of Red Iguana, who enjoys a social following of nearly 400k on Instagram alone, shares a quick and easy nail art tutorial to jazz up your salon menu this season.
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