Valentine's Day Nail Inspo

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Valentine's Day Nail Inspo

Nail Art Feeds Explode with Valentine’s Day Heart-Styled Designs

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

In a heart warming celebration of creativity and love, nail artists from around the world share their Valentine’s nail art designs depicting everything from delicate pastels to bold, vibrant hues. Exploring a spectrum of colors that symbolize the various facets of love, enjoy this gallery of color sensations and innovative textures to inspire you to elevate your art and update your 2024 design menu.

As Valentine’s Day arrives, the culmination of this global effort turns social media feeds into a visual feast of love-themed nail art. Each design tells a unique story, capturing the essence of romance and creativity. In a world where creativity knows no bounds, nail artists prove that even the smallest canvas can become a powerful expression of love and beauty. Let’s spread the love, one nail at a time.

@BARBARA.SZOLLOSI.NAILS - UK

@_NAILSBYEMMAA_ - WALES

@LINDSEYSBEAUTYLOUNGE1 - UK

@ALYSSANAILTECH - USA

@KUREDSTUDIO – UK

@BY_HANNAHTAYLOR - UK

@LILLYPALM_ - UK

@PRESSEDBYCHARLOTTE_ - UK

@SASKIAFENWICK - UK

@PRESSEDBYCHARLOTTE_ - UK

@BY_HANNAHTAYLOR - UK

@ENCHANTEDNAILSBYKELLIE – UK

@MONIKA_NAILS – IRELAND

@MADAM_GLAM – USA

@NELLIEROSENAILCARE – UK

@KCNAILSX – UK

@PAZNOKCIENINSPOO – POLAND

@SUGARCOATS_NAILSBYASHLEIGH - UK

@BEAUTYHAVEN_BYJODIE - WALES

@LILLYPALM_ - UK

@XLE.NAILS – USA

@_RADIANT_NAILS_ UK

@GELSBYBRY - UK

@ELIZE_NAILS - UK

@ALYSHANAILARTIST – UK

@PRESSEDBYCHARLOTTE_ - UK

@ALYSHANAILARTIST – UK

@TOPLINENAILS – USA

@ARDENTNAILSPA_2 – USA

@NAILSBYNANCYB – CANADA

@HOME_OF_DEVA – SPAIN

@IRENA_PRO_NAIL – GERMANY

@MAGDADEMBSKA – POLAND

@NAILGODTORONTO – CANADA

@STUDIODRITA – KOSOVO

@KLAWSBYKATE – CANADA

@CHELLYS_NAILS – USA

@BARBARA.SZOLLOSI.NAILS - UK

@NAILEDBYLIV_ - USA



Business Matters

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Business Matters

Exciting Expansion: Sweet Squared Welcomes Footlogix, Artistic, Famous Names, Belava & Footsie to its Vast Salon Pro Brand Portfolio

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

From February 5, 2024, Sweet Squared, UK-based professional nail, hair and beauty distributor, is thrilled to embrace the addition of Footlogix, Artistic Nail Design, Famous Names, Belava, and Footsie to its esteemed brand portfolio. This strategic move follows Sweet Squared securing the distribution, education and support rights for these brands from its industry colleagues at Louella Belle. “Our unwavering commitment to providing best-in-class products, services, and education to professionals like yourself drives us,” enthuses Samantha Sweet. “Through this collaboration with these exceptional brands, we see an exciting opportunity to elevate the level of service we provide to salon professionals and their clients. “We extend heartfelt gratitude to Jamie and Darren Crook, alongside the entire Louella Belle family for their dedicated efforts in nurturing these brands in the UK and Ireland over the past few years. With gratitude, we receive these brands in excellent condition, and we convey our deepest love and respect to everyone at Louella Belle.”

Jamie and Darren Crook of Louella Belle, express, “It’s been a pleasure to partner with Footlogix, Artistic, Famous Names, Belava, and Footsie over the years. We are immensely proud of growing these brands and feel that now is the perfect time for our friends at Sweet Squared to take them to the next level while we focus on other new and exciting opportunities. “We’ve known Samantha and Samuel Sweet for over 20 years and the reputation they’ve built within the nail industry is second to none. We are confident that our customers will benefit from their outstanding service, product ranges and education for which Sweet Squared is so well known. “Finally, we would like to pay tribute to our late mother and founder of Louella Belle, Lisa Crook. We know that she will be looking down, excited to watch the brands continue to grow in their new home!”

Samuel and Samantha Sweet are equally excited, as Samuel states, “We are a company founded for and dedicated to the professional. We are beyond excited to start serving our patented ‘love and respect’ to the professionals devoted to these brands.”

With new opportunities on the horizon and a growing fulfilment business, the decision to entrust the brands to Sweet Squared, industry friend and competitor for over two decades, was a natural one for Jamie and Darren Crook. The team at Sweet Squared consistently seeks ways to enhance its service to professionals, and the inclusion of additional brands from Louella Belle presents an exciting chance for salons and clients to explore new and complementary systems and treatments. This acquisition also introduces Louella Belle’s professional customers to brands that Sweet Squared has already successfully embraced, creating a mutually beneficial situation – a true win-win.


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Power to the Professional

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Power to the Professional

From Kitchen Tears to Global Cheers – Ireland’s Kate Kruszynska’s Journey to Nail Styling Stardom

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

For those in the nail industry that are still not sure if competing brings added content to a nail business, then listen to the 2023 story of one nail professional who has taken competing to a serious level and reaped the rewards. By investing time in travel and practice, effort and money, Katarzyna Kruszynska embraced the Nailympia 2023 circuit and followed it around the world. Here’s what happened… In the competitive realm of nail styling, Katarzyna (Kate) Kruszynska has attained the prestigious title of ‘Irish National Nail Champion,’ marking her as a multiple award-winner in nail styling championships across the globe. In the past year (2023), Kate showcased her skills internationally, representing Ireland in the UK, Mexico, Germany, USA (Orlando, Texas, and Ohio), clinching a remarkable total of 40 medals and trophies. Reflecting on her recent achievements, Kate shares, “Last year, I was honored to secure the Nailympia Americas Cup, The Nailympia Premiere Cup, Nailympia Art winner of winners, and Individual Top Scorer awards. Additionally, my business success was acknowledged with the ‘Best Established Business’ award from the Local Enterprise Office in 2019.”

Originally from Poland, Katarzyna Kruszynska initially served as a police officer in the Traffic Accident Department before following her passion and relocating to Ireland. In 2010, she transitioned to a full-time career in nails, starting from a humble nail table in her kitchen, overcoming self-doubt and tears and giving it her best shot. With the unwavering support of her family and friends, Kate not only persevered but also established a successful nail bar in 2015. Kate proudly manages Beauty Vision Ltd, an accredited training center, and is the visionary behind the Kohana Professional nail brand. The name ‘Kohana’ has profound personal significance, drawing inspiration from the Japanese term meaning ‘little flower’ and the notion of ‘ohana’, meaning ‘family’ from Disney’s Lilo & Stitch. The name uniquely combines ‘K’ for Kate and ‘Ohana’ for family, encapsulating the ethos that everyone is a part of Kate’s extended family. Explaining the Polish connection, Kate shares, “In Polish, ‘Kohana’ means ‘loved one,’ perfectly aligning with my brand’s ethos, where every individual is considered loved and part of the family.”

Beyond her business acumen, Kate is a devoted wife and mother to three children, an avid animal lover with two dogs and a cat at home. She has a passion for travel, diverse culinary experiences, and a commitment to a fit and healthy lifestyle. Kate actively shares her expertise and creative work on social media, amassing over 60,000 followers in three years. Her content revolves around nails, nail art, beauty, and insights into her business. “Sharing my creativity with a global audience is an amazing feeling,” expresses Kate, who also enjoys connecting with fellow nail enthusiasts through social media. She takes pride in Kohana being a welcoming space for individuals to learn new skills in a positive atmosphere. Expressing gratitude for the enriching journey her business has provided, Kate acknowledges, “Not everyone can say they love their job, but I’m one of the lucky few who can!” @beautyvision_ireland


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Color of the Year 2024

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Color of the Year 2024

A compassionate soft peach shade, PANTONE’s Peach Fuzz Pantone Color of the Year will be the go-to shade for nails this summer

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

Pantone, renowned as the global authority on color and a provider of professional standards and digital solutions for the design community, unveils PANTONE 13-1023 Peach Fuzz as the Color of the Year for 2024. This velvety and gentle peach embodies an all-encompassing spirit that enriches the mind, body, and soul.

In a time marked by turmoil in various aspects of our lives, the yearning for nurturing, empathy, and compassion intensifies, accompanied by visions of a more peaceful future. Peach Fuzz, with its warm and cozy undertones, symbolizes our collective desire for togetherness and the sense of sanctuary it brings forth, offering a fresh perspective on newfound softness.

Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue that evokes tenderness, conveying a message of caring, sharing, and fostering community and collaboration. “A cozy peach hue softly nestled between pink and orange, Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” says Leatrice Eiseman, executive director, Pantone Color Institute. “Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”



What is onycholysis?

DID YOU KNOW?

What is onycholysis?

Medical matters in the nail salon

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

Onycholysis [on-y-chol-y-sis] is the medical term for separation of the finger or toenail (nail lifting) from the nail bed. This condition usually starts at the tip of the nail and can progress towards the eponychium. As the nail plate lifts away from the nail bed, a gap or pocket forms, which can be a potential site for infection. Once the nail has detached it will not reattach and instead, a new nail plate will grow back. This can take around six months for a fingernail. Typically onycholysis only affects one nail, and although it sees the nail plate peel away from the nail bed, it is in most cases painless, however this depends on the cause, since an injury or infection may cause pain or irritation.

What can cause or contribute to onycholysis?

  • Trauma: Injury or trauma to the nails.
  • Infections: Fungal or bacterial infections of the nails.
  • Chemical exposure: Prolonged exposure to certain chemicals, such as household cleaning agents.
  • Psoriasis & other skin conditions: Skin disorders like psoriasis can affect the nails and cause onycholysis.
  • Allergic reactions: Some individuals may experience onycholysis as a result of an allergic reaction to nail product ingredients or other chemicals.
  • Medications: Certain medications may have nail-related side effects, leading to onycholysis.

What is the treatment advice?

There is no cure for the nail plate that has already separated from the nail bed epithelium, however treatment can keep new nail growth attached to the nail bed. The treatment of onycholysis depends on its underlying cause. In some cases, addressing the primary issue, such as treating an infection or discontinuing the use of irritating chemicals, can resolve the condition. The nail professional should advise the client to consult with a healthcare professional, such as a dermatologist or podiatrist, for an accurate diagnosis and appropriate treatment.

Find out more here: https://nailknowledge.org/nail-knowledge-base/onycholysis


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Cuticle oil receives too spot on Today Show

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Cuticle oil receives a spot on Today Show

CUCCIO Cuticle Oil Makes The Today Show’s Top Selling Beauty Product In 2023

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

YUMMY is the first word that came to mind when GlossaryLive.com reviewed Cuccio Naturale Manicure Cuticle Revitalizing Oil at cuccio.com. It feels like silk – and smells just as heavenly. Designed to nourish and moisturize cuticles and nails, this novel product is the perfect pairing of quality oils and delicate scents, reminiscent of fine perfume. I must admit, it felt so good I rubbed it into my fingers and hands as well! No wonder it has over 121,000 reviews on Amazon and made 2023 The Today Show’s Top Selling Beauty product for nailcare.

“The best-selling cuticle oil on Amazon, this nourishing product stands out for it’s amazing light and sweet fragrance. Plus, the blend of vitamins and oils moisturizes skin.”

Dori P., NY based freelance writer, editor and wellness expert at goodhousekeeping.com

The oils are a blend of cold-pressed safflower oil, winterized sunflower oil and Vitamin E for a long-lasting hydration, and essential nutrients to individualize each scent. Mango & Bergamot, Milk & Honey, White Limetta & Aloe Vera, Lavender & Chamomile, Sweet Almond, Vanilla and Sugar. I must confess I find Lavender & Chamomile intoxicating, and my hands and nails feel incredible. Great product CUCCIO! GlossaryLive.com gives Cuccio Naturale Manicure Cuticle Revitalizing Oil two thumbs up!!

Mr. Anthony Cuccio, Founder, President, CEO of Star Nail International based in Valencia, California is a true visionary and trendsetter in the beauty industry. He literally built his business out of a suitcase of cosmetics in 1981 on Venice Beach, California. The business has grown into a multi-million-dollar global corporation and in 1986, Star Nail achieved the ultimate recognition, making INC. 500 and Tony making it “Entrepreneur of the Year”.


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Lisa Boone

ARTIST OF THE MONTH

Lisa Boone

Veteran nail artist & educator Lisa Boone began her nail sojourn in the 1980’s as a hand model before transitioning to creative force behind the nail desk

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

Lisa Boone has over 20 years’ experience in the nail industry. The wide berth of knowledge she’s accrued has taken her from behind the chair, to the competition circuit and researching innovative products to assisting technicians in their quest to create better products and services in the salon. Lisa began her career as a nail tech in Chicago in one of its first nail-only salons and soon became the award-winning hands behind Tom Holcomb’s world champion nails. After traveling the competition circuit for over 15 years, she became intrigued with developing winning formulations and cultivated a love for researching new and improved products for the industry.

Playing a crucial role in the R&D of new formulations for various industry manufacturers, Lisa has since won awards for both packaging and new product development in the beauty industry. As well being cited for best new product awards by industry professionals and magazines across the globe. Lisa is proud to consult for many local up-scale salon start-ups, on topics including location choice, design, establishing products lines and vendor relations, staffing and training, as well as ongoing management functions. This allows Lisa to ensure the quality of salons in her local market and aids in her quest to elevate her local nail industry.

Lisa has judged for the 2nd World Championships, is a staple on the global judging circuit for Nailympia Competitions worldwide and can be seen all over the world as an international educator.


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Nailympia London

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Nailympia London: Latest News

In an unforeseen development, Nailympia London introduces a new competition six weeks after the event has taken place

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

In an unprecedented move, the team at Nailympia took a series of requests to appeal scores from the latest Nailympia London, to a whole new level. “After noting that the Invent a Nail Shape competition was proving challenging for judges and creating confusion for competitors, it was necessary to relook at this competition and revitalise it,” reveals Alex Fox, global director of Nailympia Competitions. “It was clear that very few entries right across the globe have been actual shape and structure nail inventions since introducing this competition, however we have seen stunning nails crafted for this category, therefore it’s been hard to judge and has afforded concerns that if competitors were not fitting the brief, then should these entries be disqualified?

“I’m not one to disqualify unless it’s deemed absolutely necessary, therefore we needed to find a solution that works now and moving into the future.”

Opting for a solution-oriented approach, the team, inspired by head judge Marian Newman’s insight, decided to listen to industry feedback. Marian Newman observed that competitors were pushing for an industry shift, seeking a competition that allowed complete creative autonomy over shape and design after establishing the stiletto structure. The competitors wanted to create a stiletto nail and from there let their creative juices go wild and bring a new-fashioned nail to life. From this premise it was decided to take all the entries that had been submitted, scored and awarded for Invent A Nail Shape, at Nailympia London 2023, and move them into a new competition. The criteria was reformed, the initial 4 judges from the original competition were invited to re-score the entries and a fifth judge was added, giving the competition 13 different criteria. Now, six weeks after the event, Nailympia London 2023 presents To Stiletto & Beyond, which affords three winners across three divisions who will receive a certificate by email and a medal in the post. Additionally, score sheets for this new category will be sent to all participants, providing a comprehensive and fair evaluation of their creative endeavours. To Stiletto & Beyond will replace Invent A Nail Shape at Nailympia London.

AND THE WINNERS ARE:

To Stiletto & Beyond

Division 1

1ST – MARIANA COSTIRCO - UK

2ND – NATALIA CIBIZOVA - ITALY

3RD – TATIANA SOLOVYEVA – RUSSIAN FEDERATION

Division 2

1ST – NOZI BRANDEL - ISRAEL

2ND – MEI KWAN LEUNG - AUSTRALIA

3RD – LYUBOV TUDAKOVA – RUSSIAN FEDERATION

Division 3

1ST – MINO VO - UK

2ND – TATYANA TEXTER – GERMANY

3RD – CHARISSE CASSIE - UK


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Nail Trends 2024

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Nail Trends 2024

Nail & Beauty Biggest Trends of 2023 & What’s Hot For 2024

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

BEAUTY PIE has released its 2024 Beauty Trends Report, and reveals the top 10 beauty trends that ruled in 2023, as well as the hottest skincare, make-up, hair, body and wellness, and nail trends that are set to be everywhere in 2024.

Now in its second year, experts at the luxury beauty buyer’s club, Beauty Pie, analysed millions of data points for over 300 different trends to create the report, and reveals press on nails, Barbie make-up and heatless waves are three of the biggest trends that shaped the world of beauty in 2023. Looking ahead to 2024 – The Scandi hairline, preppy bob and espresso make-up all feature in the top 10 biggest trends for the new year. Get Ready For The Biggest Nail Trends For 2024 The research shows chrome is here to stay, with lavender chrome nails seeing a popularity increase of 369%, oyster nails have gone up by 161% and nude chrome nails have increased by 128%. The classic French mani also features, but with a twist, as neon French tips, metallic and double French tips all appear in the ranking.

CHOCOLATE MILK NAILS
+1,350% @theglitternail

LAVENDER CHROME NAILS
+369% Worn by @beauty_adept Nails by @marmaladenails

MILK BATH NAILS
+286% @otakunailtech

NEON FRENCH TIP
+189% @gisul_nailedit

OYSTER NAILS
+161% @thenailwitch

NUDE CHROME NAILS
+128% @nails.byshadow

BALLETCORE NAILS
+109% @tamaradilullo

PISTACHIO NAILS
+107% @paintedbyjools

METALLIC FRENCH TIP
+45% @facile.nails

DOUBLE FRENCH TIP
+45% @ms23beauty

Let’s Review 2023’s Biggest Beauty Trends

Beauty Pie analysed the popularity of different trends on social media platforms and Google to discover the biggest trends of 2023 – combining the total number of TikTok views, Instagram posts, Pinterest boards and the annual search volume on Google over the past 12 months for each trend. Press-on nails have come a long way since they were last popular in the late noughties and with almost 8 billion total engagements, they’re the ‘number one’ biggest beauty trend of 2023 according to the study. This temporary nail art trend quickly sky-rocketed in popularity after Kim Kardashian revealed on Instagram that her iconic stiletto-shaped French mani was all thanks to artificial ‘stick-on’ nails. Since then, the nail trend has been popping up on perfectly manicured hands around the world and has even been spotted on the runways of global fashion weeks. Curtain bangs, with over 4.2 billion engagements is the second biggest beauty trend that’s been everywhere this year, and just behind, with 3.1 billion engagements, is glass skin. Other trends in the top 10 include micro-needling, lymphatic drainage, ceramides and faux freckles.

Top 10 Biggest Beauty Trends of 2023

1. Press-on nails – 7,907,169,916 total engagements

2. Curtain Bangs – 4,214,738,547 total engagements

3. Glass Skin – 3,101,564,216 total engagements

4. Microneedling – 1,710,737,723 total engagements

5. Chrome nails – 1,504,317,315 total engagements

6. Barbie make-up – 1,200,762,049 total engagements

7. Heatless waves – 1,100,086,904 total engagements

8. Lymphatic drainage – 1,001,693,834 total engagement

9. Ceramides – 688,556,835 total engagements

10. Faux freckles – 608,406,040 total engagements

Are you Ready For 2024’s Biggest Beauty Trends

To discover the ingredients, products, techniques, and approaches that will be trending in 2024, Beauty Pie’s research team tracked and analysed Google search volume for hundreds of new trends. By calculating the total number of Google searches over the past six months and comparing it to the previous six months, the beauty experts have revealed, which ones are seeing the biggest spike in popularity in the run-up to 2024.

The Scandi hairline is the top trend that the experts expect to see everywhere next year. Made popular by the likes of Matilda Djerf, the coloring trend involves adding lightener onto the hair that naturally falls onto your face. The result? Better framed features and an instant pop of color to give that Scandi cool glow. Google searches for Scandi hairline have surged by 6,748% ahead of 2024, so it’s definitely one to watch.

Other hair trends also dominate the top 10 – in fact almost half of the trends in the ranking are related to hair styles. The butterfly bob has seen popularity spike by 466%, interest in the preppy bob has increased by 311% and vanilla chai hair has also seen a 257% surge in Google searches ahead of 2024.

Cherry cola lips (+2,215%), espresso make-up (+678%) and balletcore make-up (+253%) are three make-up looks in the top 10, and chocolate milk nails (+1,350%), lavender chrome nails (+369%), and milk bath nails (+286%) are three nail trends that are set to influence 2024.


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Biodegradable Nail Tips

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Biodegradable Nail Tips

UK Nail Enthusiast launches Biodegradable & Compostable Nail Tips into the Nail Industry

ARTICLE BY ALEX FOX | PUBLISHED IN 2023

Claws by Tiger Taylor is the world’s first biodegradable and sustainable answer to the global artificial/ plastic press-on nail industry. Born out of lockdown nail enthusiast, Tiger Taylor, realised the need for an eco-friendly and easy-to-use alternative to acrylic plastic nails. A mission-driven beauty business looking to change the way people think about nails, Claws, by Tiger Taylor, nail products aim to change the perception of ‘fake’ and acrylic nails by providing a product that is both fashion considered and sustainable.

This elevated nail kit is the world’s first recyclable, biodegradable, compostable and sustainable way to enjoy nail transformation. Both the nails and case are made from biodegradable plastic. The case is both durable and reusable, but when composted in the right conditions, it’s eventually biodegradable. The Claws nails are made from oxybiodegradable plastic, also known as OBP, which contains an antioxidant and pro-oxidant additive that acts as an accelerator in the degradation process. The material is totally biodegradable and can be safely consumed by microorganisms in the soil, thus being transformed into carbon, water and humus. So, instead of the 400 years it takes for regular plastic nail tips to dissolve, the degradation process of this product is approximately 2-3years, in the right conditions. By purchasing a set of Claws by Tiger Taylor, you are helping to change the market by using this innovative and sustainable solution to nail beauty. For nail professionals, at last there is an alternative for press-on nails, for color pops, for editorial and session shoots and the masses of nail tips used at fashion weeks.


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