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Media Kit 2024

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Celebrating 40 Years of Innovation at KUPA Inc: The Legacy of Richard Hurter

NEWSWORTHY

Celebrating 40 Years of Innovation at KUPA Inc

The Legacy of Richard Hurter

Article by Alisha Rimando | Published in 2024

In the early 1980s, Richard Hurter’s journey began in a seemingly unrelated field—working in a machine shop in Simi Valley, California. However, fate had other plans, leading him to work in a beauty supply store where he started stocking shelves and taking salon orders. This humble beginning marked the start of an illustrious career in the nail industry, a field where Richard would leave an indelible mark.

Richard’s deep dive into the nail sector began when he purchased the nail segment of the beauty supply store. Immersed in an emerging industry, his path took a dramatic turn after a devastating earthquake destroyed his business. This setback, however, became a pivotal moment when he was offered a job at KUPA by then-owner Robert Upshaw. Thus, Richard’s historical journey with KUPA commenced.

Founded by Robert Upshaw and Kito Ochi in 1984, KUPA pioneered the first e-file machine specifically designed for nail technicians. This innovation set a new standard in the industry. Richard’s arrival at KUPA coincided with their collaboration with Keystone Industries to manufacture acrylic liquids and powders, becoming a leading distributor of acrylic nail products to the burgeoning market.

As the growth of the e-file emerged, Richard & KUPA partnered with renowned industry educator Vicki Peters to bring formal education on the safe and effective use of e-files in salons in 2003. This partnership filled a crucial gap in the industry, establishing e-files as essential equipment in every nail salon.

Richard’s vision extended beyond distribution, dreaming of branding the products KUPA distributed.  After the death of Bob Upshaw in 2012, Richard bought out the remaining partners, becoming the sole owner of KUPA Inc. This move marked the beginning of a new era of innovation and product creation under the KUPA brand. The introduction of the Manipro Passport marked Richard’s first foray into product creation and branding. Inspired by the growing pedicure market, this portable e-file was designed as an entry-level machine for new nail technicians and one that could easily go from nail table to pedicure station.

Richard’s passion for innovation drove the development of state-of-the-art e-files and salon equipment, culminating in the creation of the “eko system.” This innovative concept offered all KUPA machinery and equipment at a nail station a color changing option, creating a harmonious look and feel that matches the salon’s decor, personality, or mood.

Over the years, Richard has collaborated with numerous industry educators to ensure his innovations met the needs of nail professionals while providing extensive education. His unwavering passion for creation and improvement has kept him at the forefront of the industry. This year, as KUPA celebrates its 40 years in business, they mark the milestone by launching a new innovation—the Manipro Passport NEXT. Featuring a large LED display, a backup battery system in the docking station, and multiple color-changing options, this next-generation e-file is set to turn heads and reinforce KUPA’s legacy of innovation.

Richard Hurter’s journey from a machine shop worker to a leading figure in the nail industry exemplifies how passion and vision can transform a side job into a lifelong pursuit of excellence. As KUPA Inc. looks forward to the future, Richard’s insatiable passion for innovation continues to drive the company toward new heights, ensuring its place as a trailblazer in the nail industry for years to come.

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Watch Interview with KUPA owner Richard Hurter on GlossaryLive

Nailympia Mexico 2024

Nailympia Mexico 2024

NAIL NEWS

Nailympia Mexico 2024

A Celebration of Creativity and Skill
Nailympia Mexico 2024

Article by Alisha Rimando | Published in 2024

Expo Reforma in Mexico City was abuzz with excitement as nail artists from around the globe gathered for Nailympia Mexico on July 6 and 7. Organized by the passionate Dafne Fernandez of the Stanzy Academy, the event showcased the best in nail artistry and provided top-notch education into the world of nail competitions to its on-lookers. Fernandez’s emotional opening speech set the tone for the two-day event, emphasizing her dedication to advancing the nail industry in Mexico.

The competition was fierce, with 173 competitors participating in 13 different nail categories. Among the highlights were the four turn-in nail art categories: Extreme Poster, Stiletto & Beyond, Mixed Media, and Flat Art. Each category displayed the artists’ incredible talent and creativity. The fantasy theme, Sacred Heart, inspired extraordinary costumes and nail designs that must have taken hundreds of hours to perfect.

Nailympia Mexico attracted participants from 15 countries, underscoring its international appeal. Alex Fox from the UK, the Nailympia Competition Director, was on hand to support the event, alongside a distinguished panel of judges. The judging panel included eight curtain judges, 15 floor judges, and was headed by Alisha Rimando from Dallas, Texas.

After two days of intense competition, the winners were announced, and the atmosphere was electric. Vanessa Calvo of Mexico clinched the Winner of Winners title in Division 1, while Paola Betanzos, also from Mexico, took home the title in Division 2. Olena Oezman of Germany triumphed in Division 3. The Supreme Grand Champion, awarded to the competitor with the most points over the two days, was Nicholas Paggi of Argentina.

Nailympia Mexico 2024 was a resounding success, celebrating the artistry and dedication of nail professionals worldwide. The event not only highlighted the incredible skill within the nail industry but also fostered a sense of community and shared passion among participants.

With more than 170 competitors from 15 countries, see the amazing nail art and find out who took home gold at Nailympia Mexico 2024.

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Aura Nails

TAKE 5

Aura Nails: A Mainstay in Nail Art Trends

Nails by @georgiesmedley

Article by Alisha RImando | Published in 2024

Aura nails, also known as blush nails or sometimes eyeshadow nails, have captivated the nail art world as a fun and vibrant trend. This innovative manicure features a burst of diffused color radiating from the center of the nail, tapping into the renewed fascination with auras — the colorful electromagnetic fields that surround a person’s body and reflect their energy. Here’s why you should consider incorporating aura nails into your salon’s offerings.

The beauty industry is ever-evolving and staying ahead of trends is crucial. Aura nails are currently in the spotlight, gaining popularity for their unique and customizable look. By offering aura nails, your salon can attract clients who are eager to try the latest and most stylish trends. These nails are not only trendy but also offer a unique way for clients to express their individuality through their choice of colors and finishes.

@lapalmabeautyhouse

@byangieee

Creating aura nails also taps into your personal creativity.  Since this trend can be achieved with a multitude of artistic techniques, any nail pro can achieve an array of variations at any skill level. You can use airbrushes, sponges, gels, pigments, or even eyeshadows to achieve the burst of centralized color. This versatility allows for endless creativity and personalization. Whether your clients prefer a subdued matte finish, a high-impact chrome look, or the classic glossy finish, aura nails can be easily tailored to fit their style. This flexibility ensures that every client can achieve a look that feels uniquely their own.

Once the base aura nail design is complete, the decoration possibilities are limitless. From soft starbursts or hand painted flowers to intricate stones, metallic accents or even 3D jelly enhancements, you can offer clients a wide range of embellishments to express their individuality. This level of customization ensures that every client leaves with a unique and personalized manicure with colors and art that vibe with their mood and energy.

@nailedddem

@nailedbymaddiek

@pearliepressed

By embracing the aura nail trend, your salon can differentiate itself from competitors. Offering specialized services that are in high demand can attract new clients and boost your salon’s reputation as a leader in nail art innovation. This look is a must-try for any salon looking to stay current with beauty trends, offer versatile and mood-enhancing designs, and stand out in a competitive market. Embrace this colorful, energy-infused manicure trend to delight your clients and elevate your salon’s services.

Emese Koppanyi Headshot blog

Emese Koppányi | Artist of the Month

ARTIST OF THE MONTH

The Remarkable Journey of Emese Koppanyi: A Maestro in Nail Artistry

Emese Koppanyi Headshot blog

Article by Alisha Rimando | Published in 2024

Emese Koppanyi’s life and career in the nail industry is a testament to passion, dedication, and the relentless pursuit of perfection. Born in Hungary, Emese has spent nearly 25 years refining her craft, specializing in sculptured pink and white acrylic nails—a niche where her expertise truly shines.

Emese’s journey into the world of nail artistry began in 1999. Trained by some of the industry’s legends, including Tom Holcomb, Alisha Rimando, Tom Bachik, and Trang Nguyen, she quickly established herself as a formidable competitor. Her dedication and skill have earned her over 120 trophies, a testament to her prowess and commitment to excellence.

As an elite educator, Emese has made significant contributions to the nail industry. She offers both group and one-on-one training sessions, imparting her extensive knowledge and skills to her students. Many of her students have gone on to win championship titles, a clear indication of the quality and impact of her teaching. Emese’s expertise has taken her across the globe, presenting classes in Europe, Asia, the USA, and Brazil. Her collaborations with various nail brands like Cesar’s Secret, Odyssey Nail System, Trinity Nails, Pearl Nails, and most recently, Urawa, have broadened her industry knowledge and influence.

In 2016, Emese moved to the USA, opening a nail salon on Sunset Strip in LA with fellow nail expert, Frederic Edange. Their partnership blossomed, and a year later, they founded EDKO Nail Systems, a brand known for its high-quality nail products and tools designed and tested by the duo. Emese’s work has been featured in magazines worldwide, and she has graced the covers of three editions of the USA’s Nailpro magazine.

Emese’s reputation as a judge at prestigious Nailympia competitions in London, Orlando, and Houston further cements her status as an authority in the nail industry. Her competitive achievements are impressive, including the 2010 World Champion title in Monaco, the Nailpro Cup USA 2018, four European Champion titles in Munich, and ten Hungarian Champion titles along with the Tom Holcomb Cup.

Today, Emese owns a private salon in Beverly Hills and serves as a brand ambassador for the Urawa e-file manufacturer in Japan. Her journey from a passionate nail artist in Hungary to a globally recognized industry leader in the USA is truly inspiring. Emese Koppanyi’s career is a shining example of what can be achieved through passion, skill, and unwavering dedication to one’s craft.

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GlosssaryLive Tag That Trend Metallic French Stiletto Alisha Rimando

Metallic French Stiletto – Nail Blog

TAG THAT TREND

Mastering Stiletto, French, and Metallic Nail Art with Alisha Rimando

GlosssaryLive Tag That Trend Metallic French Stiletto Alisha Rimando

Article by Alisha Rimando | Published in 2024

Nail art is an ever-evolving canvas for personal expression, and three trends are currently stealing the spotlight: stiletto nails, classic French tips, and edgy metallics. With expert guidance from world champion nail artist Alisha Rimando, you can transform these trends into stunning looks for your adventurous clients or create an over-the-top image for a  poster competition.

Once reserved for haute couture, stiletto nails have become a mainstream favorite for fashion-forward individuals. These long, pointed nails exude confidence and drama, making them perfect for anyone looking to make a statement. The journey of stiletto nails from the early 2000s to today’s must-have shape reflects their growing popularity.

The French manicure is a testament to timeless beauty, blending simplicity with sophistication. For those who love to push boundaries, adding metallics offer an edgy and modern twist. From shimmering silvers to bold golds and even holographic hues, metallics can transform French nails into eye-catching works of art.

Whether you’re preparing for a photo shoot, competition, or simply want to inspire your clients, combining these trends provide a wealth of creative possibilities. Alisha Rimando’s expertise and detailed tutorial ensures you can master each technique, creating stunning nails that captivate and impress. Explore the full step-by-step directions to master this metallic French stiletto nail look on GlossaryLive.com, and take your nail art to the next level.

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Click to download this Metallic French Stiletto nail tutorial

Premiere Beauty Show Orlando

NAIL NEWS

Finding Inspiration at the Premiere Beauty Show

Article by Alisha Rimando | Published in 2024

Premiere Beauty Shows are a highly anticipated event for beauty professionals. These shows offer a chance to break away from daily routines and immerse oneself in a world of creativity and innovation. Orlando, being the largest of these events, stands out for its sheer scale and the depth of opportunities it presents.

Why Attend the Premiere Beauty Show?

The Premiere Beauty Show in Orlando is a must-visit, featuring over 700 educational classes designed to ignite your passion and inspire new ideas. This three-day event is a goldmine for those looking to update their skills, discover new products, and find ways to enhance their salon services. The energy and excitement at the show can reignite your love for your craft and provide the motivation needed to push your boundaries.

Highlights from the Show

Alisha Rimando, the founder of GlossaryLive.com, kicked off the show with a dynamic Q&A session on Nail Competitions. She was joined by a panel of industry legends, including Alex Fox, Global Director of Nailympia; Kirsty Meakin, Champion Competitor; Michelle Soto, Social Media Influencer and Educator; and Lisa Boone, world champion hand model and veteran competitor. Their insights and shared experiences provided invaluable advice to the more than 70 professionals attending the session.

The event also featured amazing giveaways, including 30 swag bags filled with products from top professional nail brands like GELISH, ARTISTC, MORGAN TAYLOR, LIGHT ELEGANCE, and CUCCIO. Additionally, six grand prizes were awarded, making the experience even more rewarding for attendees. Each participant received a Nails & More Guide packed with special show deals and a complimentary membership to GlossaryLive.com.

Exploring the Show Floor

The following days were spent exploring the show floor, discovering the latest products and techniques from leading nail manufacturers. Highlights included a tour of the newest LeChat products with Mr. Luis, the Nail Guru of Netflix, and a preview of KUPA’s new launches with owner, Richard Hurter. The networking opportunities were plentiful, and the Nailympia competitions added a competitive edge, culminating in the awarding over 70 medals to the top competitors.

Stay Updated with Nail News on GlossaryLive.com

To keep up with the latest in the nail industry and to see more about the Premiere Beauty Show and the newest nail products launched in 2024, be sure to watch Nail News on GlossaryLive.com. This platform is your go-to source for the latest trends, product launches, and industry insights, ensuring you stay ahead of the curve in the ever-evolving world of nails and beauty.

The Premiere Beauty Show is more than just an event; it’s an experience that revitalizes and inspires beauty professionals. Whether you’re looking for new techniques, products, or simply a boost in motivation, this show has something for everyone. Don’t miss out on the next opportunity to be part of this incredible journey.

Dive into the excitement of Premiere Orlando 2024 with GlossaryLive! Watch Alisha Rimando kick off the show with a dynamic Q&A on Nail Competitions alongside industry legends like Alex Fox, Kirsty Meakin, Michelle Soto, and Lisa Boone. Don’t miss the highlights of exploring the show floor, networking with leading nail manufacturers, and witnessing the competitive edge of Nailympia. Tune in to catch all the action and inspiration from this incredible event!

GlossaryLive Nail News KUPA Connect Alisha Rimando

KUPA KONNECT

NAIL NEWS

KUPA KONNECT

A Live Global Nail Tech Training Marathon
GlossaryLive Nail News KUPA Connect Alisha Rimando

Article by Alisha Rimando | Published in 2024

On May 21, 2024, GlossaryLive.com founder, Alisha Rimando hosted the highly anticipated KUPA KONNECT event, a groundbreaking 8-hour training marathon for nail technicians worldwide. The live event began at 9am PDT with the first demonstration in Vietnamese broadcasting from Arizona. The day ended at 5pm PDT finishing up an hour long training in Japanese as technicians watched in the early morning in Japan. Organized by KUPA Incorporated, this unique event offered live training sessions in four languages—English, Spanish, Japanese, and Vietnamese—making it accessible to a diverse global audience.

“At KUPA, we want to connect with the world,” said Richard Hurter, the owner of KUPA, reflecting the event’s inclusive spirit, “we can’t wait until the next one.” The debut of KUPA KONNECT provided viewers with a comprehensive educational insight into the world of KUPA products, particularly highlighting the new Passport Plus e-file and the innovative Bluetooth Smart Pedal Plus.

The event featured five distinguished KUPA educators: Mia Do, Gabby Espino, Patricia Morgan, Mie Kitabayashi, and Lynda Lam. These experts took the stage to demonstrate the use of various KUPA products, emphasizing the ease and efficiency of the Passport Plus and the Smart Pedal Plus. Their live demonstrations offered invaluable tips and techniques, making complex processes understandable for nail techs at all skill levels.

GlossaryLive.com was honored to host and broadcast the entire event live on their YouTube and Instagram channels, while KUPA broadcasted live across all of their platforms ensuring that the educational content reached a broad audience. Alisha Rimando, the owner of GlossaryLive, enthusiastically supported the initiative. “When I heard about 8 hours of education in 4 languages, I jumped at the opportunity to host it. It was a fun day behind the scenes, getting to know this passionate group of educators,” she shared.

Throughout the day, host Alisha Rimando kept the energy high by announcing hourly winners of KUPA products and introducing the educators as they prepared for their segments. This interactive element not only engaged the audience but also provided additional information and incentives for participation.

KUPA KONNECT stands as a testament to the power of global education and community building in the nail industry. By offering multilingual training and showcasing innovative products, KUPA and GlossaryLive have set a new standard for educational events in the beauty industry. This marathon of knowledge and skill-sharing has undoubtedly left a lasting impact on nail technicians around the world, equipping them with new tools and insights needed to excel in their craft.

Watch GlossaryLive.com founder, Alisha Rimando talk to artists backstage at the highly anticipated KUPA KONNECT event, a groundbreaking multilingual 8-hour training marathon for nail technicians worldwide.

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Max Estrada | Artist of the Month

ARTIST OF THE MONTH

Max Estrada

Article by Alisha Rimando | Published in 2024

GlossaryLive.com is thrilled to honor Max Estrada, the founder and CEO of Exclusive Nail Couture and the International Master Director of Global Education, as our Artist of the Month. With well over two decades of expertise, Max’s journey in the nail industry is a testament to his dedication, innovation, and passion for nail artistry and education.

Max Estrada was born into the beauty industry, developing an early fascination with nail products. By the age of five, he was already immersed in trade publications and attending his first trade show. Growing up in his family’s salon in Arizona, Max’s professional career began with a foundation in practical, hands-on experience.

At just 16, Max entered his first professional nail competition, showcasing his impressive acrylic application skills. His confidence and precision earned him a top 10 placement in his division, igniting a drive to continually enhance his craft. This determination has seen Max placing in every competition he enters, always striving to refine nail shapes and develop technologies that simplify the lives of nail artists.

In 2014, Max achieved his ultimate dream by founding Exclusive Nail Couture Professional. His innovative product line has gained national and global recognition, complementing his mission to elevate the nail care industry. Through his company, Max provides cutting-edge tools and products designed to meet the evolving needs of nail professionals.

Max’s contributions to the industry extend beyond product innovation. As a global educator, he shares his extensive knowledge and passion through classes worldwide, inspiring countless nail artists to reach their full potential. His belief that “the best competition to win is the one with yourself” underscores his commitment to personal and professional growth.

Max Estrada’s influence as a trendsetter is evident in his approach to the future of nail artistry. “The nail industry is not about where it has been but where it’s going,” Max states, embodying the forward-thinking vision that drives his success.

Today, Max continues to express his love for the nail industry through each meticulously crafted nail. GlossaryLive is proud to celebrate Max Estrada’s remarkable achievements and his unwavering dedication to the art and education of nails. His journey is truly an inspiration to all aspiring nail artists

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Bluetooth Innovation in the E-File Sector

NEWSWORTHY

Revolutionizing Nail Salons: Bluetooth Innovation in the E-File Sector

Article by Alisha Rimando | Published in 2024

Innovation is the lifeblood of any industry, and in the realm of nail care, it’s no different. The introduction of Bluetooth technology has heralded a new era of convenience and efficiency, particularly in the e-file sector. Nail technicians can now experience unprecedented control and ease of use with devices like the KUPA MANIPro Smart Pedal Plus and MANIPro Passport Plus.

Imagine seamlessly adjusting the speed of your e-file without ever interrupting your nail service. Picture being able to change your bit without fumbling with controls or turning off the unit. These once-dreamt scenarios are now a reality, thanks to the integration of Bluetooth technology into nail salon equipment.

The KUPA MANIPro Smart Pedal+ is a game-changer in the industry. This revolutionary device syncs effortlessly with the MANIPro Passport Plus, putting total control of your time and nail service at your fingertips. Gone are the days of cumbersome adjustments and interruptions during nail treatments. With this dynamic duo, nail technicians can streamline their workflow and elevate the salon experience for both themselves and their clients.

Alisha Rimando, a seasoned expert in the nail industry, has provided a comprehensive review of the KUPA MANIPro Smart Pedal Plus and MANIPro Passport Plus in a recent episode of Hot Products on GlossaryLive.com.  Her insights shed light on the transformative potential of these innovative tools, showcasing how they can forever change the landscape of salon workdays.

The benefits of Bluetooth-enabled e-file technology extend far beyond mere convenience. By minimizing disruptions and optimizing workflow, nail technicians can enhance their productivity and efficiency. This, in turn, translates to a better experience for clients, who benefit from smoother, more seamless nail services.  For nail technicians saving time in the salon translates to more clients and more revenue.

As the nail industry continues to evolve, it’s clear that innovation will play a pivotal role in shaping its future. With Bluetooth technology leading the way, nail technicians can look forward to a new era of efficiency, convenience, and creativity in their craft. The KUPA MANIPro Smart Pedal Plus and MANIPro Passport Plus are just the beginning, signaling a wave of change that promises to revolutionize salon workdays for years to come.

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Watch the MANIPro Passport+ review