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Nail Culture in Korea

The nail culture of Seoul, South Korea is explored through the eyes of nail experts Andrea Park (editor Nailholic magazine & organizer of Nail Pro Asia) & Hemi Park (nail artist, educator & co-ordinator Nailpro Asia nail competition). Together, Andrea & Hemi showcase four nail salons from vast chains to boutique high street suites & reveal how the Korean market operates & what the average client expects from a salon menu.

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