ARTIST OF THE MONTH
Giselle Caballero
The artful journey of award-winning nail artist Giselle Caballero, a nail professional in passionate pursuit of creativity on 10 tiny canvases
Article by Alex Fox | Published in 2024
The artful journey of award-winning nail artist Giselle Caballero, a nail professional in passionate pursuit of creativity on 10 tiny canvases In the dynamic world of nail artistry, Giselle Caballero stands out as a trailblazer whose journey began in 2009 upon her arrival in Canada. Her story is one of self-discovery, resilience, and the unwavering pursuit of creativity. From an initial interest in graphic design to becoming a celebrated nail artist and educator, Giselle’s evolution in the industry reflects her commitment to excellence and continuous growth.
Giselle’s creative spirit has always been evident, as she enjoyed painting, drawing, and working with her hands from a young age. Pursuing a career in graphic design, she found herself yearning for a more hands-on form of artistic expression. The transition to nails provided the perfect outlet for her creativity, allowing her to craft miniature art pieces on tiny canvases. As Giselle explored the world of nail grooming, it quickly transformed from a means to supplement income during a job search to a fully-fledged passion and career.
The establishment of her business, EGO Beauty marked a turning point in Giselle’s career. Focused on providing top-notch quality, unique designs, and personalized styles, she built her reputation on pillars of excellence – prioritizing service quality, cleanliness, correct technique, and high standards. Giselle’s dedication to creating a welcoming environment for clients and students alike has been integral to shaping EGO Beauty’s identity.
For Giselle, nails are not just a job; they are a passion that extends to educating others. As an educator, she’s developed techniques and tailored curricula to share her knowledge and skills with fellow enthusiasts in the nail industry. Giselle finds joy in fostering a supportive learning environment, encouraging her students’ development, and continually upgrading her own skills to share the latest techniques with them. If Giselle could change anything about the industry, it would be to advocate for more accessible education. Bridging the gap between novice and experienced professionals by ensuring quality training and continuous learning opportunities, she feels would elevate the overall standards of the nail industry.
From starting at home to opening her private studio and academy, Giselle’s journey is marked by milestones. Winning the championship in NAILS Next Top Nail Artist Season 7 was a pinnacle moment that opened doors for collaborations and projects beyond her initial scope and have given her untold opportunities since, proving that putting yourself out there can pay dividends to one’s career. A day in the life of Giselle revolves around a simple mantra: eat, sleep, nails, repeat. Her days start with breakfast before immersing herself in various nail-related tasks at her studio. From managing social media to working on class materials and planning new designs, Giselle’s commitment to her craft is evident. Living and breathing nails, she finds genuine enjoyment in her daily rituals behind the nail desk. Kindness and empathy are the guiding principles of Giselle’s life. Recognizing the diverse journeys of individuals and offering support in the form of encouragement or love are crucial to building a strong and supportive community.
Giselle offers this advice to aspiring nail professionals, “Stay passionate, keep learning, embrace challenges as opportunities for growth, and build a supportive network within the nail community. Continuous education is key, and letting creativity shine is essential for a fulfilling career.” Giselle attributes her success to the combination of passion, perseverance, and hard work. Staying focused, pressing on through challenges, and continually improving are the driving forces behind her achievements.
Looking ahead to 2024, Giselle aims to expand her team, enhance her educational programs, and contribute to the industry’s growth. She aspires to push creative boundaries, explore collaborations with influential brands, and foster a community of skilled and inspired nail professionals while continuously evolving her own skills and techniques. Actively embracing change by keeping up with trends, evolving techniques, and incorporating new technologies, Giselle has found that adapting to shifts in client preferences and industry advancements ensures that her skills align with the ever-changing nail industry. And speaking of the current nail trends in Canada, Giselle reveals, “The most popular nail trends right now are cat eyes (velvet nails), airbrush (aura nails), and minimalist styles, which are all currently dominating the Canadian nail industry,” she smiles.
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