18 Mar
GlossaryLive Blog, Newsworthy

Beauterra – The Ultimate Beauty Companion

NEWSWORTHY

Beauterra - The Ultimate Beauty Companion

Unlocking & Exploring the Beauty Universe Inside The Beauterra App

Article by Alex Fox | Published in 2024

Are you a beauty professional looking to streamline your booking process and expand your client base? Or perhaps you’re a client seeking a hassle-free way to book appointments with top-notch beauty experts? Look no further than Beauterra – the revolutionary new app designed to simplify communication and booking between beauty artists/aestheticians and clients.

Launched on September 4, 2023, Beauterra is a free-to-use platform that caters to a wide range of beauty services, including nail, hair, barbering, brows, lashes, make-up, massage, and aesthetics. Whether you’re a seasoned pro or a newcomer in the industry, Beauterra offers a seamless experience for both parties.

For beauty professionals, listing services and appointment times is a breeze. Simply download the app, register with your expertise, provide your business address, or specify mobile services and covered areas. Once registered, you can easily manage your availability through the integrated calendar, importable from your smartphone’s calendar app. Additionally, you can showcase your work through photos, allowing clients to explore your styles and offerings before booking.

“The listings and bookings calendar reduces the need for multiple apps and simplifies the experience for both artists and clients,” says Natalie Lomakina, the visionary behind Beauterra. Natalie’s personal struggle to find a reliable nail artist inspired her to create a platform that connects clients with independent beauty professionals seamlessly.

Development for Beauterra began in May 2023, with Natalie, joined by co-founder Andreea Simona Ignat, an award-winning nail artist, and Valery Ponomarenko, a seasoned mobile app developer. Together, they envisioned a platform that caters to the diverse needs of both beauty professionals and clients.

Beauterra not only simplifies the booking process but also prioritizes user experience. Clients can easily browse through a list of beauty professionals, check their availability, and make bookings with just a few taps. The app also includes a client rating system, allowing users to leave feedback for fellow professionals.

“With Beauterra, we aim to create a beauty universe where every enthusiast – pro or client – can fulfil their beauty and wellbeing goals via a single app,” cites Natalie.

But Beauterra doesn’t stop there. The team behind the app is constantly innovating, with plans to introduce new features such as auto-booking, salon bookings, subscription services, and the ability to buy and sell courses all coming soon to the platform. Beauterra is not just an app; it’s a comprehensive solution that revolutionizes the beauty industry.

So whether you’re a beauty professional looking to expand your clientele or a client seeking top-tier beauty services, download Beauterra today and experience the future of beauty booking. Say goodbye to tedious booking processes and hello to a world of beauty at your fingertips.

Follow & Share!

Instagram
Back to blog
11 Mar
GlossaryLive Blog, Newsworthy

Expanding Horizons The Journey from Online to Storefront

NEWSWORTHY

Expanding Horizons The Journey from Online to Storefront

The Evolution of a Nail Entrepreneur From Salon to Global Education & Distribution

Article by Alex Fox | Published in 2024

In the ever-evolving landscape of retail, adaptation is not just a strategy, but a necessity. For one niche distributor of premium nail products, Gina Silvestro of Gel Essentialz, this journey has been both exciting and transformative. What started as a modest online store nestled within the confines of a salon has now blossomed into a bustling distribution center, offering a unique shopping experience for both online and in-person customers.

“Previously, the distribution business operated as an online store, with the office and stockroom situated in the lower level of the salon,” relays Gina. “Initially specializing in Akzentz, the business now offers Erica’s, Profiles, Luminary, HD Pro, Light Elegance, Ugly Duckling, Staleks, Nippon Nippers, Kokoist & Nail Thoughts brands, therefore, as it’s burgeoned we needed more space, which prompted a search for new premises.”

The quest for a new location led Gina to a serendipitous discovery. “The building adjacent to my residence was up for lease. Formerly a real estate office, its layout and potential were ripe for transformation into a vibrant storefront. And so, we breathed new life into the space and fashioned it into a new nail distribution store.

“Situated just two miles from the salon, the new storefront seamlessly complements the established business. With a dedicated shipping room, offices, and ample retail space, it offers a welcoming environment for customers to peruse products. Moreover, the proximity to the salon facilitates synergistic opportunities, fostering cohesion within our operations.

“Speaking of the salon,” Gina continues. “It remains an integral part of our enterprise, housing six full-time nail techs and one hair stylist with the lower level serving as warehouse storage. Additionally, the salon serves a dual purpose as a classroom, where we conduct hands-on classes on Sundays and Mondays.”

Speaking of her commitment to customer care, Gina emphasizes, “At the heart of the business lies a steadfast commitment to quality and customer satisfaction. Specializing exclusively in 100% gel nail products, the team takes pride in offering unparalleled expertise and guidance. With a team of dedicated professionals trained to assist customers in selecting products tailored to their needs, as well as providing comprehensive product knowledge and troubleshooting support, we strive to exceed expectations.”

Taking up nails in 1990, Gina was working full-time as a nail tech at the age of just 17. Hungry for knowledge and skills, Gina’s career has seen her collaborate with renowned artists, grace the nails of A-list celebrities, work as an global educator, international judge and feature in numerous industry magazines. Adding a newly fashioned distribution business alongside her salon and academy Gina, alongside daughters Miranda and Madison, provides high quality gel nail products with continuing support and education. “My goal is to continue building this business offering the highest quality gel nail products and supporting education to nail pros in my area. As I’ve learned over the years, when you are truly passionate about your career the possibilities are endless,” Gina asserts.

Back to blog
01 Dec
Artist of the month, GlossaryLive Blog

Hazel Dixon | Artist of the Month

ARTIST OF THE MONTH

Hazel Dixon

An international nail champion, educator, product developer, expert, judge and artist, Hazel Dixon has her finger in every nail pie imaginable, but where did it all start?

Article by Alex Fox | Published in 2023

Known worldwide as an award-winning Fantasy Nail Art champion, Hazel was up to her neck in nappies, AKA diapers, when she was drawn into the world of nails. Seduced by the creative edge that nail styling presents, as well as the ability to stay at home with her three young children, Hazel swiftly immersed herself in everything nails. “I was drawn to the idea of doing nails when I saw an airbrushed set sporting the Nike logo. I’d never seen anything like it before,” Hazel recalls. Her interest sparked and creative taste buds tickled, Hazel looked directly into courses as, she confesses, “I felt it couldn’t be that hard, but boy was I in for a shock!”

Attracted to a schedule of working evenings and weekends around her family, Hazel quickly realized it was more a calling than a quick-fix solution. “I love nails,” she chuckles. “I can explore my creative edge while transforming nails into tiny pieces of art. The buzz I get when I’ve finished a set, and see the client’s face light up, renders me speechless, it’s such a powerful, positive feeling.” Boasting a wide repertoire of nail skills, Hazel admits her strengths lie in both structure as well as all nail art genres including extreme techniques. Entering the world of nails in 2006, she took her initial training with CND and has since taken over 73 different classes with an array of brands including Akzentz, NSI, EzFlow, Crystal Nails, Brillbird, as well as completing an NVQ 3 in nails, and untold trainings with a host of award-winning educators across the world. Hazel cites, “Great education, lots of patience, an immense amount of practice and fantastic ongoing support from educators,” as the secret to her ongoing success.

Keen to share her entrepreneurial spirit, the highly decorated trophy and medal winner, Hazel, hung up her competition brushes in 2021 and picked up the mentor mantle. With her own nail brand (HD Professional Systems) and academy to run, alongside her salon, Hazel stood down from the competition circuit in order to use her expertise to support others moving in that spectrum. Working one day a week in her salon, Purely Nailz, Hazel’s philosophy steers her into keeping on top of her salon skills while innovating and raising industry standards. She explains, “The HD Nail Artist Academy has several locations up and down the UK where the 10-strong educator team presents a full array of ABT accredited courses plus workshops from total beginners to the most advanced techniques.” Located in the patchwork of pines and heathland that make up Thetford Forest in Norfolk, Hazel’s trinity comprising salon, academy and warehouse is a hive of activity and a thriving family business. “My academy offers something for everyone. Over the past few years I’ve written over 100 classes and workshops, presenting an array of training that best suits individual needs. I offer both in-house and online training, however, it’s my belief that complete beginners should only be taught in-house due to the science that must be covered. I feel it’s so important the educator be beside the student every step of the way.”

With two types of online training on the menu, Hazel is sure she’s got all bases and learning styles catered for. “Online training is packaged as pre-recorded workshops for existing techs with core, fundamental nail knowledge already in their repertoire. I also offer live Zoom training sessions, which are not accredited, but for students that prefer having the educator ‘live’ with them whilst learning.” A boost like no other, a mentoring program offers significant advantages to those who take the plunge. Mentor, Hazel advises, “Find a fellow, passionate nail tech or mentor. Surround yourself with like-minded people that will encourage, motivate and help you through the good and bad times. Having someone you can call or message that ‘gets you’, is so important. I don’t know what I’d have done without the people who keep me motivated on a daily basis.” Hazel also encourages nail pros to, “Invest your time and money wisely. Research the academy properly before taking a course, to ensure it can provide you with the skills and outcomes you’re looking to achieve, then be specific about this, don’t try to ‘learn’ too much, too quickly. Take your time and be sure you’ve successfully learned and perfected each skill before moving onto the next. Choose one that offers ongoing support, as this is so important.” Believing in a ‘practice makes perfect’ work ethic, Hazel concludes, “I don’t get time for hobbies, but I always make time for my husband and family, as well as indulging in retail therapy and dinner dates. Quality time outside of nails is essential to success, for balance as well as to relieve and relax the mind.” Hazel’s mantra sums this up nicely.

“Be happy with what you have, while working for what you want.”

Follow Hazel & Share this article!

Instagram
TikTok
Website

Related videos, articles & glossary terms on GlossaryLive

Back to blog
11 Nov
Season 3, Tag That Trend

Floral Feature Nail

tag that trend

Viv Simmonds

With over 29 years of industry experience, Viv Simmonds has achieved international status & recognition through many industry accomplishments. A champion tech, Viv has worn the title Australian Champion for five consecutive years, has earned the accolade Australian ‘Champion of Champions’, has been crowned EzFlow Educator of the Year & taken many more awards & titles across Australia over her near three decades in nails. An inspiring source of skill & creativity, Viv has created eight front covers for nail magazines & trade titles around the world & was listed in the Who’s Who of Australian Women 2010 & 2011. She’s been featured on television, as well as in industry & consumer magazines across Australia & around the world. Viv’s accomplishments have taken her all over the globe, where she’s conducted training events in Advanced Nail Technology & Design. One of Viv’s greatest achievements to date is the Australian & New Zealand Team of ACE Akzentz educators that she’s mentored & trained, who are now developing into multi-award-winning nail artists & educators themselves. Viv Clements-Simmonds is the director of VIVid Nails & VIVid Nails Academy, is the global education co-ordinator for Akzentz Professional (Canada) & ICE (International Certified Educator) for Akzentz Professional

UPGRADE TO PREMIUM TO WATCH THIS VIDEO

Upgrade your account to access this Premium
video and so much more educational content.

SUBSCRIBE

Want to see your nail art featured on Tag That Trend? Our team is excited to see your work and get you published. Contact us for details.

MORE TAG THAT TREND

View all Tag That Trend

RELATED VIDEOS

What is a Life Coach & Why Do We Need One?

Perfecting the Sidegroove

HD One by Hazel Dixon Nails

MORE TO EXPLORE

GlossaryLive Red Carpet Season: Oscars

Red Carpet Season: Fashionista

Q&A with Lisa Boone

GlossaryLive Pro Tips Need Nail Friends?

Need Nail Friends?