GlossaryLive Life on the Free Edge Kupa Debut In Japan
13 Oct
Life on the Free Edge, Season 8

Kupa Debuts In Japan

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Kupa Debuts In Japan

Kupa is no stranger to the global nail market, however, the brand is really feeling the love as it moves into the Japanese market for the first time. After introducing its efile brand, and more specifcally, its new Passport Hana e-file at Beauty World Japan, it's been all the rage across the country. A brand committed to education, Kupa enters this highly skilled market with Hirofumi Matsugi at the helm. Alex Fox talks shop with HIro, a 20-year veteran in the Japan nail and beauty market, about what Kupa is doing in Japan to win the approval of award-winning schools and salons across the nation and what sets the Kupa brand aside from others.

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Manipro Love From Japan

NEWSWORTHY

Manipro Love From Japan

Kupa dazzles in Tokyo and Nagoya as Japanese nail techs share their love for the brand's new innovations.

1. Ms. Keiko Miyajima, Mr. Masahiro Matsuura & Hiro Matsugi at NailX, Japan.

Article by Alisha Rimando | Published in 2023

Kupa Inc. owner, Richard Hurter solidified his brand in the Japanese market on his most recent trip to Tokyo, Japan with COO Jonathan Ozeretny. The two received raving reviews as they launched the Manipro Glo Duet Lamp at Beauty World Japan. “The Japanese technicians loved the lamp and its dual function,” raves Jonathan. “They were amazed that a small compact lamp could produce such bright light and change to a curing lamp with a wave of the hand.”

Kupa has always enjoyed a stellar reputation for making superior electric files, but its latest innovation was a welcome surprise to the market. Its exclusive distributor TAT has been sharing the Kupa love across the country, introducing its quality e-file machines with first-class education and training. Hiro Matsugi, international sales rep for Kupa Inc Japan, recently introduced the Manipro Passport HANA e-file to husband-and-wife duo Masahiro Matsuura and Keiko Miyajima, owners of Nail X, award-winning nail schools and salons. Upon using, Mr. Matsuura commented on its size, highlighting, “It’s small and perfectly sized for a women’s hands.” He also comments, “The handle is easy hold, it’s lightweight and very well balanced.” Surprised by the feel, he also notes, “After trying out the machine, I saw there was very little vibration and it moved so smoothly across the nail.”

With over 35 years of nail industry experience, the Nail X duo has opened three JNA-accredited nail schools and upholds a policy to only introduce brands they believe in to their students and clients. The latest brand to join their portfolio is now Kupa. As Kupa journeys across Asia, Hiro Matsugi is excited to introduce its impeccable salon products and e-file education into this highly skilled market. Learn more about his amazing journey in an exclusive interview on Life on the Free Edge at GlossaryLive.com.

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