Creating Your Professional Polish Brand

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Creating Your Professional Polish Brand

Meet Morgan Haile & Taylor Daniel, the inspiration behind Morgan Taylor professional nail lacquer & associated nailcare products (sister-brand to Gelish) & the offspring of Hand & Nail Harmony executives, CEO & founder Danny Haile & president David Daniel.

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NAIL POLISH

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NAIL POLISH [neyl-pol-ish]

What it is: AKA lacquer, enamel. A bottle & brush formula of polymer resins, plastisizers, solvents & pigments that create a hard, flexible nail coating.
How to use it: Used to beautify or strengthen the nail.

How to apply it: Most often used with a base coat, then 2 layers of color, then finished with a shiny or matte top coat.

How to remove it: Apply acetone or polish remover on a cotton pad, then gently press to the nail & slowly pull off the nail polish towards the free edge.

How to store it: Store with lids tightly closed in a cool, dry place & keep away from heat & light.

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MANICURE

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MANICURE [man-i-kyoor

What it is: A professional cosmetic treatment of the hands involving cutting, shaping, and often painting of the nails, removal of the cuticles and softening of the skin. Specialist and luxury manicures include the use of paraffin wax, hot mitts, deep cleansing creams, masks and massage techniques.

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ENAMEL

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ENAMEL [ih-nam-uhl]

What it is: AKA lacquer, nail polish. A bottle & brush formula of polymer resins, plastisizers, solvents & pigments that create a hard, flexible nail coating.
How to use it: Used to beautify or strengthen the nail.

How to apply it: Most often used with a base coat, then 2 layers of color, then finished with a shiny or matte top coat.

How to remove it: Apply acetone or polish remover on a cotton pad, then gently press to the nail & slowly pull off the nail polish towards the free edge.

How to store it: Store with lids tightly closed in a cool, dry place & keep away from heat & light.

LEARN MORE TERMS

Loading the Polish Brush

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Loading the Polish Brush

Do you know the proper amount of polish to load onto the brush? Learn what to do and what not to do with Aletter Lambert.

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