Beauterra – The Ultimate Beauty Companion

NEWSWORTHY

Beauterra - The Ultimate Beauty Companion

Unlocking & Exploring the Beauty Universe Inside The Beauterra App

Article by Alex Fox | Published in 2024

Are you a beauty professional looking to streamline your booking process and expand your client base? Or perhaps you’re a client seeking a hassle-free way to book appointments with top-notch beauty experts? Look no further than Beauterra – the revolutionary new app designed to simplify communication and booking between beauty artists/aestheticians and clients.

Launched on September 4, 2023, Beauterra is a free-to-use platform that caters to a wide range of beauty services, including nail, hair, barbering, brows, lashes, make-up, massage, and aesthetics. Whether you’re a seasoned pro or a newcomer in the industry, Beauterra offers a seamless experience for both parties.

For beauty professionals, listing services and appointment times is a breeze. Simply download the app, register with your expertise, provide your business address, or specify mobile services and covered areas. Once registered, you can easily manage your availability through the integrated calendar, importable from your smartphone’s calendar app. Additionally, you can showcase your work through photos, allowing clients to explore your styles and offerings before booking.

“The listings and bookings calendar reduces the need for multiple apps and simplifies the experience for both artists and clients,” says Natalie Lomakina, the visionary behind Beauterra. Natalie’s personal struggle to find a reliable nail artist inspired her to create a platform that connects clients with independent beauty professionals seamlessly.

Development for Beauterra began in May 2023, with Natalie, joined by co-founder Andreea Simona Ignat, an award-winning nail artist, and Valery Ponomarenko, a seasoned mobile app developer. Together, they envisioned a platform that caters to the diverse needs of both beauty professionals and clients.

Beauterra not only simplifies the booking process but also prioritizes user experience. Clients can easily browse through a list of beauty professionals, check their availability, and make bookings with just a few taps. The app also includes a client rating system, allowing users to leave feedback for fellow professionals.

“With Beauterra, we aim to create a beauty universe where every enthusiast – pro or client – can fulfil their beauty and wellbeing goals via a single app,” cites Natalie.

But Beauterra doesn’t stop there. The team behind the app is constantly innovating, with plans to introduce new features such as auto-booking, salon bookings, subscription services, and the ability to buy and sell courses all coming soon to the platform. Beauterra is not just an app; it’s a comprehensive solution that revolutionizes the beauty industry.

So whether you’re a beauty professional looking to expand your clientele or a client seeking top-tier beauty services, download Beauterra today and experience the future of beauty booking. Say goodbye to tedious booking processes and hello to a world of beauty at your fingertips.

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Expanding Horizons The Journey from Online to Storefront

NEWSWORTHY

Expanding Horizons The Journey from Online to Storefront

The Evolution of a Nail Entrepreneur From Salon to Global Education & Distribution

Article by Alex Fox | Published in 2024

In the ever-evolving landscape of retail, adaptation is not just a strategy, but a necessity. For one niche distributor of premium nail products, Gina Silvestro of Gel Essentialz, this journey has been both exciting and transformative. What started as a modest online store nestled within the confines of a salon has now blossomed into a bustling distribution center, offering a unique shopping experience for both online and in-person customers.

“Previously, the distribution business operated as an online store, with the office and stockroom situated in the lower level of the salon,” relays Gina. “Initially specializing in Akzentz, the business now offers Erica’s, Profiles, Luminary, HD Pro, Light Elegance, Ugly Duckling, Staleks, Nippon Nippers, Kokoist & Nail Thoughts brands, therefore, as it’s burgeoned we needed more space, which prompted a search for new premises.”

The quest for a new location led Gina to a serendipitous discovery. “The building adjacent to my residence was up for lease. Formerly a real estate office, its layout and potential were ripe for transformation into a vibrant storefront. And so, we breathed new life into the space and fashioned it into a new nail distribution store.

“Situated just two miles from the salon, the new storefront seamlessly complements the established business. With a dedicated shipping room, offices, and ample retail space, it offers a welcoming environment for customers to peruse products. Moreover, the proximity to the salon facilitates synergistic opportunities, fostering cohesion within our operations.

“Speaking of the salon,” Gina continues. “It remains an integral part of our enterprise, housing six full-time nail techs and one hair stylist with the lower level serving as warehouse storage. Additionally, the salon serves a dual purpose as a classroom, where we conduct hands-on classes on Sundays and Mondays.”

Speaking of her commitment to customer care, Gina emphasizes, “At the heart of the business lies a steadfast commitment to quality and customer satisfaction. Specializing exclusively in 100% gel nail products, the team takes pride in offering unparalleled expertise and guidance. With a team of dedicated professionals trained to assist customers in selecting products tailored to their needs, as well as providing comprehensive product knowledge and troubleshooting support, we strive to exceed expectations.”

Taking up nails in 1990, Gina was working full-time as a nail tech at the age of just 17. Hungry for knowledge and skills, Gina’s career has seen her collaborate with renowned artists, grace the nails of A-list celebrities, work as an global educator, international judge and feature in numerous industry magazines. Adding a newly fashioned distribution business alongside her salon and academy Gina, alongside daughters Miranda and Madison, provides high quality gel nail products with continuing support and education. “My goal is to continue building this business offering the highest quality gel nail products and supporting education to nail pros in my area. As I’ve learned over the years, when you are truly passionate about your career the possibilities are endless,” Gina asserts.

GlossaryLive Master Class Lindsey Karnopp Q&A with Lindsay Karnopp

Q&A with Lindsey Karnopp

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"Sometimes the perfect lighting can be found in your backyard."

Do you have questions for the artist? GlossaryLive will present a LIVE interview with this artist. Email your questions to be featured during the Q&A session.

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GlossaryLive Master Class Lindsey Karnopp Direct Sun Lighting

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Lindsey Karnopp, professional photographer, provides insight on how to create images for social or our portfolio using very minimal equipment. From indoor lighting to shooting outside, or whether you own an expensive camera or use your phone, Lindsey explains the secrets and the settings behind taking a great photograph.

UPGRADE TO PREMIUM TO WATCH THIS VIDEO

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video and so much more educational content.

Direct Sun Lighting

When glitter, sparkle or other shiny art is the focus, direct sun may be the perfect set to create dynamic images. Lindsey Karnopp, LA-based photographer, explains how to use a simple mirror to capture all thh sparkle and shine of your artwork.

"Sometimes the perfect lighting can be found in your backyard."

Do you have questions for the artist? GlossaryLive will present a LIVE interview with this artist. Email your questions to be featured during the Q&A session.

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Lindsey Karnopp, professional photographer, provides insight on how to create images for social or our portfolio using very minimal equipment. From indoor lighting to shooting outside, or whether you own an expensive camera or use your phone, Lindsey explains the secrets and the settings behind taking a great photograph.

UPGRADE TO PREMIUM TO WATCH THIS VIDEO

Upgrade your account to access this Premium
video and so much more educational content.

Outdoor Shade Lighting

Taking photographs outside seems simple enough, but with these tricks from Lindsey Karnopp, LA-based photograpoher, those simple images become artistry. Understand what open shade means, and how to use this unique outdoor lighting to your advantage. Watch as she takes simple household items to create a mini photography studio in minutes.

"Sometimes the perfect lighting can be found in your backyard."

Do you have questions for the artist? GlossaryLive will present a LIVE interview with this artist. Email your questions to be featured during the Q&A session.

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GlossaryLive Master Class Lindsey Karnopp Indoor Lighting

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master class

Lindsey Karnopp

Lindsey Karnopp, professional photographer, provides insight on how to create images for social or our portfolio using very minimal equipment. From indoor lighting to shooting outside, or whether you own an expensive camera or use your phone, Lindsey explains the secrets and the settings behind taking a great photograph.

UPGRADE TO PREMIUM TO WATCH THIS VIDEO

Upgrade your account to access this Premium
video and so much more educational content.

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Do you have questions for the artist? GlossaryLive will present a LIVE interview with this artist. Email your questions to be featured during the Q&A session.

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