In the ever-evolving landscape of retail, adaptation is not just a strategy, but a necessity. For one niche distributor of premium nail products, Gina Silvestro of Gel Essentialz, this journey has been both exciting and transformative. What started as a modest online store nestled within the confines of a salon has now blossomed into a bustling distribution center, offering a unique shopping experience for both online and in-person customers.
“Previously, the distribution business operated as an online store, with the office and stockroom situated in the lower level of the salon,” relays Gina. “Initially specializing in Akzentz, the business now offers Erica’s, Profiles, Luminary, HD Pro, Light Elegance, Ugly Duckling, Staleks, Nippon Nippers, Kokoist & Nail Thoughts brands, therefore, as it’s burgeoned we needed more space, which prompted a search for new premises.”
The quest for a new location led Gina to a serendipitous discovery. “The building adjacent to my residence was up for lease. Formerly a real estate office, its layout and potential were ripe for transformation into a vibrant storefront. And so, we breathed new life into the space and fashioned it into a new nail distribution store.
“Situated just two miles from the salon, the new storefront seamlessly complements the established business. With a dedicated shipping room, offices, and ample retail space, it offers a welcoming environment for customers to peruse products. Moreover, the proximity to the salon facilitates synergistic opportunities, fostering cohesion within our operations.
“Speaking of the salon,” Gina continues. “It remains an integral part of our enterprise, housing six full-time nail techs and one hair stylist with the lower level serving as warehouse storage. Additionally, the salon serves a dual purpose as a classroom, where we conduct hands-on classes on Sundays and Mondays.”
Speaking of her commitment to customer care, Gina emphasizes, “At the heart of the business lies a steadfast commitment to quality and customer satisfaction. Specializing exclusively in 100% gel nail products, the team takes pride in offering unparalleled expertise and guidance. With a team of dedicated professionals trained to assist customers in selecting products tailored to their needs, as well as providing comprehensive product knowledge and troubleshooting support, we strive to exceed expectations.”
Taking up nails in 1990, Gina was working full-time as a nail tech at the age of just 17. Hungry for knowledge and skills, Gina’s career has seen her collaborate with renowned artists, grace the nails of A-list celebrities, work as an global educator, international judge and feature in numerous industry magazines. Adding a newly fashioned distribution business alongside her salon and academy Gina, alongside daughters Miranda and Madison, provides high quality gel nail products with continuing support and education. “My goal is to continue building this business offering the highest quality gel nail products and supporting education to nail pros in my area. As I’ve learned over the years, when you are truly passionate about your career the possibilities are endless,” Gina asserts.
In 1995, Alisha Rimando began her journey in the nail industry, quickly transitioning to become an educator. Inspired by World Champion Tom Holcomb, she traveled the world as an educator, competitor, and hand model, eventually earning her own World Championship title in 2005. Moving to New York in 2008, she contributed to the 6th edition of Milady Nail Technology and authored numerous textbooks. Alisha also worked as a session artist for magazines and designers at NY Fashion Week. She spent three years as Training Director at Elizabeth Arden Red Door Spas before returning to teaching following Holcomb’s passing in 2011. With over 25 years of experience, she now shares her expertise through GlossaryLive, a project honoring her mentor and celebrating nail artists worldwide.
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Spring has finally arrived making way for floral nail designs and soft color palettes. For nail artists seeking something different to offer, journey into the vibrant world of mixed media nail art with the enticing allure of a simple yet captivating 3D flower design. If you’ve never tried mixed media nail art using acrylic or acrygel systems, you’re in for a delightful surprise at how swiftly you can master this innovative technique. The key lies in the expert guidance of none other than world champion nail artist, Alisha Rimando. Known for her skill and creativity in acrylic medium, Alisha has crafted a step-by-step tutorial that demystifies the process, making 3D designs accessible even to those new to mixed media nail art.
Alisha Rimando’s tutorial not only promises a visually stunning result but also ensures a smooth and uncomplicated learning curve. By breaking down the 3D flower design into tangible stages, she eliminates the intimidation often associated with venturing into the world of three-dimensional nail art. Each step is carefully explained, allowing enthusiasts to follow along effortlessly, regardless of their prior experience. Alisha’s thoughtful approach transforms the intricate into the achievable, making this tutorial a must-try for anyone ready to elevate their nail art skills and all newcomers eager to delve into the world of mixed media nail art. With a little bit of practice this 3D design can be accomplished in minutes. So, feel free to upgrade your spring nail services with this impressive 3D look.
With St. Patrick’s Day on the horizon, your clients are likely on the hunt for some fun and festive nail ideas. Incorporating one of the hottest nail trends of the moment, such as a cool, crystal agate-inspired nail design, is always a solid option. This green marble nail art look designed by nail artist Alexandra Lepadatu, will have them feeling extra lucky (and stylish) at their upcoming St. Patrick’s Day celebrations. Whether you pair this elegant nail design with white, black, or nude nails, its subtle beauty will surely elevate their style. Plus, you can totally change up the shade of green to suit your clients’ needs this spring. Below, keep reading for a step-by-step of how to achieve this dreamy green agate manicure.
In the vibrant world of nail artistry, Aigul Fritzke stands as a beacon of creativity and innovation. From her humble beginnings as an artist exploring various media to her current status as an industry expert, Aigul’s journey through the nail industry is a testament to her unwavering passion and dedication.
First venturing into the realm of nail art in 2005, Aigul was captivated and drawn in by the nail canvas as a new outlet for her artistic expression. With a background in sketching, painting, and photography, she eagerly embraced the opportunity to explore the intricate artistry of nail grooming. Enrolling in nail school in 2006, Fritzke embarked on a journey of skill development and self-discovery.
Initially operating from a small part-time studio, Aigul’s commitment to mastering her craft led her to transition to a full-time endeavor once her children were all in school. Renting space in a hair salon provided her with the platform to hone her skills and expand her clientele, setting the stage for her future success in the nail industry.
Throughout her journey, Aigul has found inspiration and guidance from industry mentors such as Alisha Rimando, Amy Becker, and Pisut Masanong. These mentors played a pivotal role in shaping her expertise in acrylic sculpture, gel application, and acrylic painting, respectively. With their guidance, she ventured into the realms of fantasy art and 3D sculpture, solidifying her reputation as a versatile and innovative nail artist.
A strong advocate for education and collaboration, Fritzke emphasizes the importance of continuous learning and knowledge sharing within the industry. Believing that there is always something new to learn, she encourages fellow artists to embrace opportunities for growth and exploration. “Who doesn’t want to be the best? There’s so much to learn in this business,” she enthuses. “At trainings, you meet other artists, and they all do nails differently. There’s so much to learn from each other, if we take the time and consideration to do so.
Aigul’s passion for competition has also played a significant role in her career, as she’s garnered numerous accolades on the international nail circuit and now serves as a judge herself. In 2019, she co-hosted the first Nailympia Canada, further solidifying her reputation as a leader and innovator in the industry.
As she looks to the future, she remains committed to inspiring and empowering aspiring nail professionals. “Try new techniques and don’t be scared to ask questions,” she advises, emphasizing the importance of curiosity and innovation in the pursuit of excellence.
With her unwavering dedication and boundless creativity, Aigul Fritzke continues to push the boundaries of nail artistry, leaving an indelible mark on the industry and inspiring generations of artists to come.
Saweetie dazzles in Paris with her latest nail art, featuring nude-pink polish and gemstones, perfectly paired with Chanel accessories. Her fusion of hip-hop glamour and high-fashion elegance once again turns heads in the City of Lights. Known for her bold nail designs, Saweetie’s latest creation showcases her unique style, blending sophistication with edginess. With her arrival in Paris, she continues to set trends and make a statement in the world of fashion. Saweetie’s style fusion seamlessly merges hip-hop allure with haute couture sophistication.
The rapper, renowned for her extravagant and attention-grabbing nail designs, harmonized refinement with boldness, making a definitive style statement. Accessorizing with a cream-hued Chanel handbag, Saweetie successfully blends luxury fashion with her unique personal style. Her adeptness at pairing high-end fashion pieces with daring nail art, positions Saweetie as a trendsetter in both music and fashion circles.Saweetie’s nails transcend mere aesthetics; they epitomize her identity as we see throughout her career, she’s explored various nail lengths, shapes, styles and designs yet has consistently favored strikingly long, stiletto-shaped nails.
As Saweetie continues to explore and express her distinctive style through her nails and fashion choices, her influence transcends the realm of music, solidifying her status as a fashion icon.
Celebrity manicurist Julie Kandalec, renowned as the founder of Julie K Nail Academy, has unveiled her inaugural Business Mastermind event set to unfold in Bali, Indonesia from June 11 to 18, 2024. Tailored specifically for seasoned beauty professionals, including nail artists, hair stylists, make-up artists, and estheticians, the 8-day Mastermind program aims to elevate participants’ branding and entrepreneurial skills through personalized classroom interactions.
Limited to just 12 students, the intimate setting ensures focused attention and fosters a tight-knit community of like-minded beauty experts. Attendees will enjoy exclusive one-on-one time with Julie while expanding their professional network beyond the confines of digital connections.
The comprehensive curriculum comprises three live entrepreneurial masterclasses conducted by Julie herself, complemented by a branding photo shoot and a plethora of enriching activities. These include sunset dinners, visits to Bali’s renowned spas for indulgent treatments, and a heartwarming excursion to an orphanage to offer manicures, fostering a sense of altruism among participants.
Moreover, students will engage in hands-on training sessions with Julie, facilitating direct interaction, real-time Q&A sessions, and discussions on industry advancements. Access to an exclusive Facebook group will further enhance networking opportunities among peers and provide ongoing support from Julie.
Key highlights of the program include:
Masterclass #1: Social Media + Content Creation for Beauty Pros
Masterclass #2: BTS as a Freelance & Celebrity Beauty Pro
Masterclass #3: Media Mastery: Elevate your Presence and Establish Credibility
In addition to these masterclasses, participants can expect valuable resources, engaging activities, thoughtful gifting, and more. Further enhancing the experience, participants will enjoy luxurious 4-star private accommodation at the Citadines Berawa Beach Bali, along with a range of immersive cultural experiences such as a spiritual cleansing ceremony with a local healer, a private Ubud tour encompassing visits to iconic landmarks, rice fields, and temples, as well as private yoga sessions with Balinese instructors.
The program also includes nights out in Canggu and Seminyak, two fine dining experiences, private transportation, and airport transfers for added convenience. For those interested in pricing and registration details, visit https://www.julieknailacademy.com/mastermind
