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In an unprecedented move, the team at Nailympia took a series of requests to appeal scores from the latest Nailympia London, to a whole new level. “After noting that the Invent a Nail Shape competition was proving challenging for judges and creating confusion for competitors, it was necessary to relook at this competition and revitalise it,” reveals Alex Fox, global director of Nailympia Competitions. “It was clear that very few entries right across the globe have been actual shape and structure nail inventions since introducing this competition, however we have seen stunning nails crafted for this category, therefore it’s been hard to judge and has afforded concerns that if competitors were not fitting the brief, then should these entries be disqualified?
“I’m not one to disqualify unless it’s deemed absolutely necessary, therefore we needed to find a solution that works now and moving into the future.”
Opting for a solution-oriented approach, the team, inspired by head judge Marian Newman’s insight, decided to listen to industry feedback. Marian Newman observed that competitors were pushing for an industry shift, seeking a competition that allowed complete creative autonomy over shape and design after establishing the stiletto structure. The competitors wanted to create a stiletto nail and from there let their creative juices go wild and bring a new-fashioned nail to life. From this premise it was decided to take all the entries that had been submitted, scored and awarded for Invent A Nail Shape, at Nailympia London 2023, and move them into a new competition. The criteria was reformed, the initial 4 judges from the original competition were invited to re-score the entries and a fifth judge was added, giving the competition 13 different criteria. Now, six weeks after the event, Nailympia London 2023 presents To Stiletto & Beyond, which affords three winners across three divisions who will receive a certificate by email and a medal in the post. Additionally, score sheets for this new category will be sent to all participants, providing a comprehensive and fair evaluation of their creative endeavours. To Stiletto & Beyond will replace Invent A Nail Shape at Nailympia London.
AND THE WINNERS ARE:
To Stiletto & Beyond
Division 1
Division 2
Division 3
Global educator, champion nail artist and session stylist, Alisha Rimando shares a quick, yet stylish design that takes just minutes to create for maximum effect when creating party-themed, seasonal nails.
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BEAUTY PIE has released its 2024 Beauty Trends Report, and reveals the top 10 beauty trends that ruled in 2023, as well as the hottest skincare, make-up, hair, body and wellness, and nail trends that are set to be everywhere in 2024.
Now in its second year, experts at the luxury beauty buyer’s club, Beauty Pie, analysed millions of data points for over 300 different trends to create the report, and reveals press on nails, Barbie make-up and heatless waves are three of the biggest trends that shaped the world of beauty in 2023. Looking ahead to 2024 – The Scandi hairline, preppy bob and espresso make-up all feature in the top 10 biggest trends for the new year. Get Ready For The Biggest Nail Trends For 2024 The research shows chrome is here to stay, with lavender chrome nails seeing a popularity increase of 369%, oyster nails have gone up by 161% and nude chrome nails have increased by 128%. The classic French mani also features, but with a twist, as neon French tips, metallic and double French tips all appear in the ranking.
Let’s Review 2023’s Biggest Beauty Trends
Beauty Pie analysed the popularity of different trends on social media platforms and Google to discover the biggest trends of 2023 – combining the total number of TikTok views, Instagram posts, Pinterest boards and the annual search volume on Google over the past 12 months for each trend. Press-on nails have come a long way since they were last popular in the late noughties and with almost 8 billion total engagements, they’re the ‘number one’ biggest beauty trend of 2023 according to the study. This temporary nail art trend quickly sky-rocketed in popularity after Kim Kardashian revealed on Instagram that her iconic stiletto-shaped French mani was all thanks to artificial ‘stick-on’ nails. Since then, the nail trend has been popping up on perfectly manicured hands around the world and has even been spotted on the runways of global fashion weeks. Curtain bangs, with over 4.2 billion engagements is the second biggest beauty trend that’s been everywhere this year, and just behind, with 3.1 billion engagements, is glass skin. Other trends in the top 10 include micro-needling, lymphatic drainage, ceramides and faux freckles.
Top 10 Biggest Beauty Trends of 2023
1. Press-on nails – 7,907,169,916 total engagements
2. Curtain Bangs – 4,214,738,547 total engagements
3. Glass Skin – 3,101,564,216 total engagements
4. Microneedling – 1,710,737,723 total engagements
5. Chrome nails – 1,504,317,315 total engagements
6. Barbie make-up – 1,200,762,049 total engagements
7. Heatless waves – 1,100,086,904 total engagements
8. Lymphatic drainage – 1,001,693,834 total engagement
9. Ceramides – 688,556,835 total engagements
10. Faux freckles – 608,406,040 total engagements
Are you Ready For 2024’s Biggest Beauty Trends
To discover the ingredients, products, techniques, and approaches that will be trending in 2024, Beauty Pie’s research team tracked and analysed Google search volume for hundreds of new trends. By calculating the total number of Google searches over the past six months and comparing it to the previous six months, the beauty experts have revealed, which ones are seeing the biggest spike in popularity in the run-up to 2024.
The Scandi hairline is the top trend that the experts expect to see everywhere next year. Made popular by the likes of Matilda Djerf, the coloring trend involves adding lightener onto the hair that naturally falls onto your face. The result? Better framed features and an instant pop of color to give that Scandi cool glow. Google searches for Scandi hairline have surged by 6,748% ahead of 2024, so it’s definitely one to watch.
Other hair trends also dominate the top 10 – in fact almost half of the trends in the ranking are related to hair styles. The butterfly bob has seen popularity spike by 466%, interest in the preppy bob has increased by 311% and vanilla chai hair has also seen a 257% surge in Google searches ahead of 2024.
Cherry cola lips (+2,215%), espresso make-up (+678%) and balletcore make-up (+253%) are three make-up looks in the top 10, and chocolate milk nails (+1,350%), lavender chrome nails (+369%), and milk bath nails (+286%) are three nail trends that are set to influence 2024.
Starting her nail journey from sheer boredom while working for a high street bank in 1999, Steph Smith, already qualified in depilation, decided to go to college to get further qualifications. After completing manicure and pedicure, Steph took a Saturday job in a salon to gain experience. “I was quickly put onto more professional courses and asked if I’d train in gel nail enhancements, which I gladly did,” Steph recalls. “After working in a series of salons, I opened my own in 2004. Not knowing the industry so well back then, I threw myself into Nail Professional of the Year and Nail Salon of the Year competitions and was surprised when I reached the finals of both categories for three consecutive years.
“Several years later, emerging from personal trauma, I found myself renting salon space and flitting from here to there, never completely settling. However, 19 years down the line, I’ve built everything back up and now run my own salon again. I made the career change into nails at the age of 40 and now, as I approach my 60th birthday, my love of nails is greater than ever. I’m delighted to be in my own salon again. You’re never too old to chase your dreams.”
Want to see your nail art featured on Tag That Trend? Our team is excited to see your work and get you published. Contact us for details.