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From February 5, 2024, Sweet Squared, UK-based professional nail, hair and beauty distributor, is thrilled to embrace the addition of Footlogix, Artistic Nail Design, Famous Names, Belava, and Footsie to its esteemed brand portfolio. This strategic move follows Sweet Squared securing the distribution, education and support rights for these brands from its industry colleagues at Louella Belle. “Our unwavering commitment to providing best-in-class products, services, and education to professionals like yourself drives us,” enthuses Samantha Sweet. “Through this collaboration with these exceptional brands, we see an exciting opportunity to elevate the level of service we provide to salon professionals and their clients. “We extend heartfelt gratitude to Jamie and Darren Crook, alongside the entire Louella Belle family for their dedicated efforts in nurturing these brands in the UK and Ireland over the past few years. With gratitude, we receive these brands in excellent condition, and we convey our deepest love and respect to everyone at Louella Belle.”
Jamie and Darren Crook of Louella Belle, express, “It’s been a pleasure to partner with Footlogix, Artistic, Famous Names, Belava, and Footsie over the years. We are immensely proud of growing these brands and feel that now is the perfect time for our friends at Sweet Squared to take them to the next level while we focus on other new and exciting opportunities. “We’ve known Samantha and Samuel Sweet for over 20 years and the reputation they’ve built within the nail industry is second to none. We are confident that our customers will benefit from their outstanding service, product ranges and education for which Sweet Squared is so well known. “Finally, we would like to pay tribute to our late mother and founder of Louella Belle, Lisa Crook. We know that she will be looking down, excited to watch the brands continue to grow in their new home!”
Samuel and Samantha Sweet are equally excited, as Samuel states, “We are a company founded for and dedicated to the professional. We are beyond excited to start serving our patented ‘love and respect’ to the professionals devoted to these brands.”
With new opportunities on the horizon and a growing fulfilment business, the decision to entrust the brands to Sweet Squared, industry friend and competitor for over two decades, was a natural one for Jamie and Darren Crook. The team at Sweet Squared consistently seeks ways to enhance its service to professionals, and the inclusion of additional brands from Louella Belle presents an exciting chance for salons and clients to explore new and complementary systems and treatments. This acquisition also introduces Louella Belle’s professional customers to brands that Sweet Squared has already successfully embraced, creating a mutually beneficial situation – a true win-win.
YUMMY is the first word that came to mind when GlossaryLive.com reviewed Cuccio Naturale Manicure Cuticle Revitalizing Oil at cuccio.com. It feels like silk – and smells just as heavenly. Designed to nourish and moisturize cuticles and nails, this novel product is the perfect pairing of quality oils and delicate scents, reminiscent of fine perfume. I must admit, it felt so good I rubbed it into my fingers and hands as well! No wonder it has over 121,000 reviews on Amazon and made 2023 The Today Show’s Top Selling Beauty product for nailcare.
The oils are a blend of cold-pressed safflower oil, winterized sunflower oil and Vitamin E for a long-lasting hydration, and essential nutrients to individualize each scent. Mango & Bergamot, Milk & Honey, White Limetta & Aloe Vera, Lavender & Chamomile, Sweet Almond, Vanilla and Sugar. I must confess I find Lavender & Chamomile intoxicating, and my hands and nails feel incredible. Great product CUCCIO! GlossaryLive.com gives Cuccio Naturale Manicure Cuticle Revitalizing Oil two thumbs up!!
Mr. Anthony Cuccio, Founder, President, CEO of Star Nail International based in Valencia, California is a true visionary and trendsetter in the beauty industry. He literally built his business out of a suitcase of cosmetics in 1981 on Venice Beach, California. The business has grown into a multi-million-dollar global corporation and in 1986, Star Nail achieved the ultimate recognition, making INC. 500 and Tony making it “Entrepreneur of the Year”.
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As the expert behind Cruise with the Nail Stars, Cincinnati based nail artist and educator John Hauk has led a successful and eclectic nail career. With over 29 years experience as an educator and compeitior, John has accumulated over 300 awards and achieved #1 competitor of the year twice after winning the Nail Pro team cups. Currently an international judge and owner of Royalty Beauty salon, he continues to collaborate with world renown artists to bring nail education and fun to the open seas.
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