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Kayley Cairns is a nail artist and educator from Essex, UK. Beginning her career in 2009, Kayley has since gone on to win a host of top industry awards including Nail Professional of the Year – Professional Beauty, BABTAC Nail Technician of the Year, 4 x Scratch Stars Awards, 2 x Nailympia Art Winner of Winners trophies and Nailympia UK Top Tech alongside a host of other UK and international competition wins. Having previously been a CND educator for five years, Kayley is now a lead educator for the Hazel Dixon Nail Artist academy. Whilst having a passion for nail art, Kayley holds a strong belief in the power of education to change lives and currently focuses on her continued professional development as an educator with a mission of empowering others to achieve their goals.
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From February 5, 2024, Sweet Squared, UK-based professional nail, hair and beauty distributor, is thrilled to embrace the addition of Footlogix, Artistic Nail Design, Famous Names, Belava, and Footsie to its esteemed brand portfolio. This strategic move follows Sweet Squared securing the distribution, education and support rights for these brands from its industry colleagues at Louella Belle. “Our unwavering commitment to providing best-in-class products, services, and education to professionals like yourself drives us,” enthuses Samantha Sweet. “Through this collaboration with these exceptional brands, we see an exciting opportunity to elevate the level of service we provide to salon professionals and their clients. “We extend heartfelt gratitude to Jamie and Darren Crook, alongside the entire Louella Belle family for their dedicated efforts in nurturing these brands in the UK and Ireland over the past few years. With gratitude, we receive these brands in excellent condition, and we convey our deepest love and respect to everyone at Louella Belle.”
Jamie and Darren Crook of Louella Belle, express, “It’s been a pleasure to partner with Footlogix, Artistic, Famous Names, Belava, and Footsie over the years. We are immensely proud of growing these brands and feel that now is the perfect time for our friends at Sweet Squared to take them to the next level while we focus on other new and exciting opportunities. “We’ve known Samantha and Samuel Sweet for over 20 years and the reputation they’ve built within the nail industry is second to none. We are confident that our customers will benefit from their outstanding service, product ranges and education for which Sweet Squared is so well known. “Finally, we would like to pay tribute to our late mother and founder of Louella Belle, Lisa Crook. We know that she will be looking down, excited to watch the brands continue to grow in their new home!”
Samuel and Samantha Sweet are equally excited, as Samuel states, “We are a company founded for and dedicated to the professional. We are beyond excited to start serving our patented ‘love and respect’ to the professionals devoted to these brands.”
With new opportunities on the horizon and a growing fulfilment business, the decision to entrust the brands to Sweet Squared, industry friend and competitor for over two decades, was a natural one for Jamie and Darren Crook. The team at Sweet Squared consistently seeks ways to enhance its service to professionals, and the inclusion of additional brands from Louella Belle presents an exciting chance for salons and clients to explore new and complementary systems and treatments. This acquisition also introduces Louella Belle’s professional customers to brands that Sweet Squared has already successfully embraced, creating a mutually beneficial situation – a true win-win.
Lisa Boone has over 20 years’ experience in the nail industry. The wide berth of knowledge she’s accrued has taken her from behind the chair, to the competition circuit and researching innovative products to assisting technicians in their quest to create better products and services in the salon. Lisa began her career as a nail tech in Chicago in one of its first nail-only salons and soon became the award-winning hands behind Tom Holcomb’s world champion nails. After traveling the competition circuit for over 15 years, she became intrigued with developing winning formulations and cultivated a love for researching new and improved products for the industry.
Playing a crucial role in the R&D of new formulations for various industry manufacturers, Lisa has since won awards for both packaging and new product development in the beauty industry. As well being cited for best new product awards by industry professionals and magazines across the globe. Lisa is proud to consult for many local up-scale salon start-ups, on topics including location choice, design, establishing products lines and vendor relations, staffing and training, as well as ongoing management functions. This allows Lisa to ensure the quality of salons in her local market and aids in her quest to elevate her local nail industry.
Lisa has judged for the 2nd World Championships, is a staple on the global judging circuit for Nailympia Competitions worldwide and can be seen all over the world as an international educator.
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30+ year nail veteran Lisa Boone, explains the history of how she went from nail tech to salon owner & world champion hand model to award-winning manufacturer.
Understand color mixing, color matching and how to create analogous and complimentary nail colors. Learn ways to use these shades to create more interesting nail art.
Learn how to choose nail art shades & bring together color combinations that take your nail art to the next level. Learn what colors actually do & what they symbolize when wearing them.
Lisa Boone explains split complementary & triadic color combinations to expand your color choices & create more interesting & lively nail art designs.
Lisa shares the information needed to create amazing color ranges for your nail art clients. Join Lisa & Alex for a relaxed chat, as Lisa answers questions relating to the series delivered by the GlossaryLive community.
Get creative with Lisa Boone, using blooming gel & simple art strokes that will add instant elegance to any nail art design.
Learn how to turn simple lined designs into rainbow effects in minutes with nail educator & artist, Lisa Boone.
This unique design will set you apart & provide some inspiration for similar designs on any color background.
Lisa Boone shares her two top tips to preventing your gel polish colors sliding around on their base gel while you style up your nail art.
Protect your investment by learning how to properly clean & store your nail art brushes.
Do you have problems with your acrylic paints drying out? Learn tips from art pro Lisa Boone on how to keep your paint at the perfect consistency.
Global educator, champion nail artist and session stylist, Alisha Rimando shares a quick, yet stylish design that takes just minutes to create for maximum effect when creating party-themed, seasonal nails.
Want to see your nail art featured on Tag That Trend? Our team is excited to see your work and get you published. Contact us for details.
BEAUTY PIE has released its 2024 Beauty Trends Report, and reveals the top 10 beauty trends that ruled in 2023, as well as the hottest skincare, make-up, hair, body and wellness, and nail trends that are set to be everywhere in 2024.
Now in its second year, experts at the luxury beauty buyer’s club, Beauty Pie, analysed millions of data points for over 300 different trends to create the report, and reveals press on nails, Barbie make-up and heatless waves are three of the biggest trends that shaped the world of beauty in 2023. Looking ahead to 2024 – The Scandi hairline, preppy bob and espresso make-up all feature in the top 10 biggest trends for the new year. Get Ready For The Biggest Nail Trends For 2024 The research shows chrome is here to stay, with lavender chrome nails seeing a popularity increase of 369%, oyster nails have gone up by 161% and nude chrome nails have increased by 128%. The classic French mani also features, but with a twist, as neon French tips, metallic and double French tips all appear in the ranking.
Let’s Review 2023’s Biggest Beauty Trends
Beauty Pie analysed the popularity of different trends on social media platforms and Google to discover the biggest trends of 2023 – combining the total number of TikTok views, Instagram posts, Pinterest boards and the annual search volume on Google over the past 12 months for each trend. Press-on nails have come a long way since they were last popular in the late noughties and with almost 8 billion total engagements, they’re the ‘number one’ biggest beauty trend of 2023 according to the study. This temporary nail art trend quickly sky-rocketed in popularity after Kim Kardashian revealed on Instagram that her iconic stiletto-shaped French mani was all thanks to artificial ‘stick-on’ nails. Since then, the nail trend has been popping up on perfectly manicured hands around the world and has even been spotted on the runways of global fashion weeks. Curtain bangs, with over 4.2 billion engagements is the second biggest beauty trend that’s been everywhere this year, and just behind, with 3.1 billion engagements, is glass skin. Other trends in the top 10 include micro-needling, lymphatic drainage, ceramides and faux freckles.
Top 10 Biggest Beauty Trends of 2023
1. Press-on nails – 7,907,169,916 total engagements
2. Curtain Bangs – 4,214,738,547 total engagements
3. Glass Skin – 3,101,564,216 total engagements
4. Microneedling – 1,710,737,723 total engagements
5. Chrome nails – 1,504,317,315 total engagements
6. Barbie make-up – 1,200,762,049 total engagements
7. Heatless waves – 1,100,086,904 total engagements
8. Lymphatic drainage – 1,001,693,834 total engagement
9. Ceramides – 688,556,835 total engagements
10. Faux freckles – 608,406,040 total engagements
Are you Ready For 2024’s Biggest Beauty Trends
To discover the ingredients, products, techniques, and approaches that will be trending in 2024, Beauty Pie’s research team tracked and analysed Google search volume for hundreds of new trends. By calculating the total number of Google searches over the past six months and comparing it to the previous six months, the beauty experts have revealed, which ones are seeing the biggest spike in popularity in the run-up to 2024.
The Scandi hairline is the top trend that the experts expect to see everywhere next year. Made popular by the likes of Matilda Djerf, the coloring trend involves adding lightener onto the hair that naturally falls onto your face. The result? Better framed features and an instant pop of color to give that Scandi cool glow. Google searches for Scandi hairline have surged by 6,748% ahead of 2024, so it’s definitely one to watch.
Other hair trends also dominate the top 10 – in fact almost half of the trends in the ranking are related to hair styles. The butterfly bob has seen popularity spike by 466%, interest in the preppy bob has increased by 311% and vanilla chai hair has also seen a 257% surge in Google searches ahead of 2024.
Cherry cola lips (+2,215%), espresso make-up (+678%) and balletcore make-up (+253%) are three make-up looks in the top 10, and chocolate milk nails (+1,350%), lavender chrome nails (+369%), and milk bath nails (+286%) are three nail trends that are set to influence 2024.