Color of the Year 2024
Color of the Year 2024
Article by Alex Fox | Published in 2024
Pantone, renowned as the global authority on color and a provider of professional standards and digital solutions for the design community, unveils PANTONE 13-1023 Peach Fuzz as the Color of the Year for 2024. This velvety and gentle peach embodies an all-encompassing spirit that enriches the mind, body, and soul.
In a time marked by turmoil in various aspects of our lives, the yearning for nurturing, empathy, and compassion intensifies, accompanied by visions of a more peaceful future. Peach Fuzz, with its warm and cozy undertones, symbolizes our collective desire for togetherness and the sense of sanctuary it brings forth, offering a fresh perspective on newfound softness.
Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue that evokes tenderness, conveying a message of caring, sharing, and fostering community and collaboration. “A cozy peach hue softly nestled between pink and orange, Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” says Leatrice Eiseman, executive director, Pantone Color Institute. “Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”
