Q&A with Alex Fox

Exclusive nail couture international master director of global education, founder & CEO. Being born into the beauty industry & with more than 10 years of expertise & experience, Max Estrada has always had a strong belief in nail education & artistry. Max started playing with his mother’s nail products & reading trade publications at a very early age, even attending his first trade show at the age of 5. He started his professional career working in his family’s salon in Arizona. Within the first year, he aspired to grow bigger as a nail technician and decided to enter his first competition. At the tender age of 16 & already sporting a quick & accurate acrylic application, Max entered his first professional nail competition.

Confident in his work, Max competed & placed in the top 10 for his division & category. Full of determination, his goal was to improve his skills & conquer the competitive world of nails. Now, Max places in every competition he enters & his focus is on further refining the nail shape & developing nail technologies that make the nail artist’s life easier. He believes that the best competition to win is the one with yourself; always strive for your personal best. Max’s ultimate dream was to have the best products to complement his education for the nailcare industry. In 2014, he designed & invented his own product line, aptly titled Exclusive Nail Couture Professional. Today, Max competes all over the world & hones a true passion for his art. Max is now sharing his knowledge around the world in his classes & through his product line.

Being an industry trendsetter, Max says, “The nail industry is not about where it has been, but where it’s going.”