Exclusive nail couture international master director of global education, founder & CEO. Being born into the beauty industry & with more than 10 years of expertise & experience, Max Estrada has always had a strong belief in nail education & artistry. Max started playing with his mother’s nail products & reading trade publications at a very early age, even attending his first trade show at the age of 5. He started his professional career working in his family’s salon in Arizona. Full of determination, his goal was to improve his skills & conquer the competitive world of nails. Now, Max believes that the best competition to win is the one with yourself; always strive for your personal best. Max’s ultimate dream was to have the best products to complement his education for the nail care industry. Being an industry trendsetter, Max says, “The nail industry is not about where it has been, but where it’s going.”
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